Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Second, Pinterest definitely influences purchase decisions.

Social Media 121

Social Media Reddit Pinterest Communications 121

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 78

Creativity Writing Agency Pitching 78

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right. What are Instagram reels?

Instagram 62

Instagram Social Media Fashion Media 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Other interesting statistics: Social media is material. Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. This criteria were the ones I listed in my new social media book.

Creativity 56

Creativity Marketing Social Media Analytics 56

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. Exactly what we need for social media and/or digital.

Media Training 68

Media Training Training Social Media Media 68

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 4) Personal social media engagement.

B2B 79

B2B Media eBook Interviews 79

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. I definitely was able to get my steps in walking all around to get to one session to the next. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I write or pitch media in the mornings, so I am only available beginning at noon daily. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 108

Agency Travel Groups Community 108

Karen Freberg

AUGUST 6, 2017

Is influence and having a large following a must have for social media professionals today? Influence on social media is not only influencing the profession as we see it for marketing and public relations for example, but the economy as well. Let’s address the number of followers issue when it comes to social media.

Social Media 40

Social Media Media Sports Analysis 40

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This year is no different, and I wanted to highlight a few teams who have really started off with a strong note on their social media game. Nebraska: Embracing story with social media.

Sports 45

Sports Social Media Trends Media 45

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. Super Bowl week was definitely one of them!

Social Media 76

Social Media Media Video Trends 76

OnePitch

OCTOBER 4, 2022

Oh, smart, smart, smart. [00:04:17] TB: I only do that with regular freelancers, but they are people I brought into that community. So it’s a lot of still like communications. So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it.

Pitching 81

Pitching Education YouTube Report 81

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! These are two crucial qualities teachers need to have – and Ryan definitely has both. Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached! See our blog for more details.). Action 3: Highlight Your Leaders.

Reputation 78

Reputation Insurance Insurance Employee 78

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. How did you get your start in PR/Communications? I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media.

Reputation 177

Reputation Measurement Exercises Pitching 177

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. Our industry is known for creativity but now, we need to get creative with our resources. As a result, our job roles are even broader than before and cut across all these elements.

Reputation 90

Reputation Creativity Employee Resources 90

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. I’ll have to explore it some more (and maybe make my friend’s new business Modern Maternity my guinea pig) but I definitely think this tool is worth trying out, for Instagram and more. and is now an Account Executive at CRT/tanaka.

Instagram 111

Instagram Measurement Tools Small Business 111