Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Creative Eye/Design/Photography/Video. They do need video and audio production skills. Strategic thinking.

Social Media 174

Social Media Media Analytics Data 174

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. This was definitely the place to be when the sun went down!

Creativity 56

Creativity Marketing Social Media Analytics 56

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

Social Media 62

Social Media Reddit Trends Pinterest 62

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 108

Agency Travel Groups Community 108

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

OnePitch

OCTOBER 4, 2022

Oh, smart, smart, smart. [00:04:17] TB: I only do that with regular freelancers, but they are people I brought into that community. So it’s a lot of still like communications. So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it.

Pitching 81

Pitching Education YouTube Report 81

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. My own firm Ketchum and our clients won 18 Lions.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Communications Conversations

NOVEMBER 8, 2018

Second, Pinterest definitely influences purchase decisions. It’s a COMMUNITY play. So, as a brand, you need to get creative. Why Pinterest? Lots of reasons! First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Finally, Pinterest drives traffic. Why Reddit?

Social Media 121

Social Media Reddit Pinterest Communications 121

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached! See our blog for more details.). Action 3: Highlight Your Leaders.

Reputation 78

Reputation Insurance Insurance Employee 78

Communications Conversations

OCTOBER 29, 2020

Given that backdrop, people are looking for different and creative ways to “work remotely.” I venture to guess some might even try is this winter and definitely next spring and summer as we all figure out how to ride this pandemic out. We’ll definitely return to this part of the U.S. What about your setup?

Travel 99

Travel Groups Mobile Conference 99

Communications Conversations

MARCH 21, 2017

It’s a shorter, more condensed training program for creatives. The idea seems to be to give students a well-rounded education in the creative field and prepare you for a job in advertising, design or brand work. We have such a vibrant digital community here in Minneapolis–I know those professors are out there somewhere!

Media Training 68

Media Training Training Social Media Media 68

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”.

Meeting 100

Meeting Journalism Interviews Employee 100

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. I’ll have to explore it some more (and maybe make my friend’s new business Modern Maternity my guinea pig) but I definitely think this tool is worth trying out, for Instagram and more. and is now an Account Executive at CRT/tanaka.

Instagram 111

Instagram Measurement Tools Small Business 111

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. Reaching out to communities to share positive actions being undertaken will be part and parcel of growing and safeguarding a company’s reputation. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ?

Reputation 90

Reputation Creativity Employee Resources 90

Cision

APRIL 14, 2017

maybe not do all the heavy reading but definitely willing to hunker in and keep learning. Instead, we are architects and general contractors creating perfect tiny homes (aka small, efficient programs) that ladder together into perfect planned communities. I have never met a seminar I didn’t want to cherry-pick—i.e.,

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JANUARY 29, 2016

So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition here, #2 ). And it absolutely tickled me that my church – yes, church – sent out what has to be one of the most creative communications ever. Anyway…!

Creativity 40

Creativity Course Community Engineering 40

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. What students need to be aware of when they enter the field. And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

The Hoffman Agency

JULY 7, 2020

He brought a voice to the Black community by speaking on his own experiences and observations of how Black people are treated. Definitely an interesting selection.”. . Washington-based senior account executive Haley Dowell shared why she chose 2Pac’s “Changes”: . Tupac was one of the greatest lyricists of all time.

System 36

System Interviews Community Blogging 36

Karen Freberg

AUGUST 21, 2017

I have been a fan of the #SMSports community for years, and have the pleasure of calling many of these professionals my friends. Social Media Lesson: Definitely showed a human response.You don’t have to say a lot to make a powerful statement. Oregon State Beavers: Best community content coverage. Well done, Hootsuite!

Social Media 40

Social Media Brand Branding Media 40

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. I’m sincerely happy for your success which you have definitely earned in the international professional arena. Senior Communications Manager, EIT Urban Mobility. Milen Tzanov.

Energy 52

Energy Groups Internal International 52

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

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Conference Content Marketing Community Education 58