ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. The in-person media tour.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media.

Agency 353

Agency Interviews Pitching Retail 353

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications?

Social Media 150

Social Media Communications Media Community 150

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! pic.twitter.com/aC3sqZjWvI.

Social Media 118

Social Media Fashion Media Travel 118

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. The truth is that no matter where a crisis originates, it will end up online and online includes, but is not limited to, social media.

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 133

Instagram Employee Creativity Social Media 133

Maxim Behar

APRIL 17, 2024

The Bell Pottinger affair is certainly going to be a lesson for all, bringing our industry even further down the road of total transparency — a point that goes back to my plain and simple definition of PR as telling the truth so people can understand it. Things have changed. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Communications Conversations

OCTOBER 10, 2018

You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. Take a peek at this salary survey from The Creative Group. Social media is a great way to ease into these roles. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media Measurement 138

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Second, Pinterest definitely influences purchase decisions.

Social Media 121

Social Media Reddit Pinterest Communications 121

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. This will give users, marketers and brands a whole new way to be creative.

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right. What are Instagram reels?

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. This criteria were the ones I listed in my new social media book.

Creativity 56

Creativity Marketing Social Media Analytics 56

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

PRSay

NOVEMBER 8, 2023

Oftentimes we focus so closely on the media and building those relationships, which are also key. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Bring your creativity to the table. What’s an essential skill that communications pros need today? Number one is writing.

Creativity 77

Creativity Writing Agency Internal 77

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). I wouldn’t be a social media professor if I did not practice what I preached, right?! I went ahead and assigned a class activity asking my social media class at UofL to work in teams to create content showcasing MMs on the UofL Campus. Here’s the commercial.

Video 122

Video Exercises Creativity Twitter 122

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. This is definitely something to take into consideration when planning future ad campaigns!

Advertising 62

Advertising Advertising Facebook Social Media 62

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Other interesting statistics: Social media is material. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? A case in point is the brand S’well. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement.

Policies 68

Policies Creativity Internal International 68

Cision

JANUARY 2, 2018

Why Paid Media Goes Wrong. And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202