Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Stephen Waddington

MARCH 31, 2019

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 26, 2019

Cision is working with demand side platforms (DSPs) like MediaMath to allow PR, or more likely their digital marketing peers, to launch retargeting campaigns based on earned media. For this segment, alignment with marketing is critical and Cision acknowledges this is the “sweet spot” for their sales efforts. 6) PR tech assessment.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. Social Media Marketing (SMM). Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. 8) User reviews and community comments. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.

Industry 85

Industry Media Technology Employee 85

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. To the extent that we do these days.

Media 202

Media Storytelling Technology Data 202

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . If a communicator can see that this is an “x-type” issue, not a “y-type” issue, and see how previously “x-type” issues have played out, they can make grounded predictions. . However, historical data can have predictive value too. .

Media 88

Media Data Reddit Crisis 88

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 164

Policies Community Corporate Enterprise 164

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 56

Marketing Local Crisis Management Internal 56

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Mindful Marketing

MARCH 21, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. Could he be right?

Viral 75

Viral Marketing Retail Transportation 75

Shift Communications

JUNE 6, 2023

This post isn’t intended for marketers and communicators; we tend to be glass half-full types. Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift.

Enterprise 78

Enterprise Reputation Crisis System 78

Doctor Spin

JANUARY 13, 2023

Read also: Influencer Marketing is A-Changing I argued that the marketing- and PR advantage would be so prominent that influencer-started businesses would soon begin to challenge traditional businesses, even global powerhouses like McDonald’s. I don’t know which of these advantages allows them to dominate their market.

Leadership 52

Leadership Wikipedia Film Case Study 52

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. The influencer marketing tool market is burgeoning.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. There is little doubt Cision is the dominant player in the market today.

Marketing 63

Marketing Pitching Corporate Tools 63

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

SEPTEMBER 30, 2015

A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams. Brand advocates aren’t just found in your marketing department. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Where the Fishermen Ain't

AUGUST 30, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". their “versions of truth”?

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?".

Storytelling 20

Storytelling Technology Financial Groups 20

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112