Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Prediction 4: Warren Buffett Increases Twitter Output by 300 Percent. Prediction 7: Twitter’s Decision to Shorten Tweets is Short-lived. Score: 0 (ouch).

Industry 138

Industry Communications Viral Crisis 138

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. It was no official confirmation, but the impact of the update was felt across the SEO community. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

Prohibition

JANUARY 17, 2022

Decide on a process for communicating updates via your website and other online company channels not covered by social media. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Connect with Lauren on LinkedIn or Twitter.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. We’ll have a community chat, and get back to some fabulous guests from August. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 103

Measurement Corporate Survey Viral 103

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I spent some time on her Twitter feed and reached out with more of a casual vibe (beer mentions, etc.)

Print 60

Print Media Travel Wireless 60

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. It serves as the fuel for community involvement.

Advertising 62

Advertising Advertising Social Media Strategy 62

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. Google+ cuts out the noise by adopting the “follow/unfollow&# conundrum, very similar to Twitter.

Google 77

Google Enterprise Facebook Viral 77

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Follow Natalie on Twitter @npmikolich.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. It was no official confirmation, but the impact of the update was felt across the SEO community. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community.

Creativity 40

Creativity Storytelling Sports Social Media 40

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Kristina shares three considerations to keep in mind for your next customer community strategy.

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks.

Crisis 199

Crisis Twitter Course Viral 199

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Creativity Social Media 310

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. And one of the sub-trends is online communities. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. People hundreds of miles away will see an event on Facebook, on Twitter.”. We’ve got a frozen food client who identified who their alpha consumers are: gamers. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 100

Viral Community Nonprofit Social Media 100

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Viral Content Buzz.

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

JUNE 23, 2021

So, whether it’s the political, the regulatory, the legal, the community, the media aspect, you have to be thinking about where there’s tools and technology and analytics that line up with each of those segments so that we can really have a comprehensive view of the situation around a particular project.

Data 78

Data Media Analytics Energy 78

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. People aren’t consuming news reports like they did 20, 30 years ago. Phone videos become viral, whether it’s legitimate or not. David Oates, you can find me on LinkedIn and Facebook and in Twitter.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Get Started on Twitter. On Twitter, it’s a good idea to follow a lot of people.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70