Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. By leveraging influencer communities and creating relevant content, influencer fan bases tend to be highly engaged and interested in what the influencer has to say.

Brand 118

Brand Branding Video Social Media 118

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. Remember the BBC dad? She lives in Portland, Ore.,

Communications 157

Communications Nonprofit Employee Film 157

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity. Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. A year later, the startup has rebranded as Stockwell.

Corporate 149

Corporate Viral Community Crisis 149

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear! It’s the CEO!,” gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Prediction 4: Warren Buffett Increases Twitter Output by 300 Percent. Prediction 7: Twitter’s Decision to Shorten Tweets is Short-lived. Score: 0 (ouch).

Industry 138

Industry Communications Viral Crisis 138

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. 2 – Given the popularity of the whipped coffee that went viral on TikTok in 2020, why not play to recipes created by those same influencers above?

Case Study 78

Case Study Study Agency Creativity 78

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JANUARY 23, 2023

For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Although Twitter allows for 140 seconds of video content, keep it shorter for maximum engagement.

Video 62

Video Social Media Instagram Media 62

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Props to Marketing Twitter and Twitter for this!

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 21, 2017

There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

Strategy 258

Strategy Trade Shows Case Study Course 258

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 76

How To Marketing Viral Community 76

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. On both Twitter and Facebook, you can use a friendlier, more interesting tone to interest people enough to click through.

Pinterest 70

Pinterest LinkedIn Facebook Viral 70

PR 20/20

NOVEMBER 11, 2016

You can connect with Michael ( @MichaelPeggs ) on Twitter. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche.

SEO 80

SEO Infographics Strategy Viral 80

Prohibition

MAY 10, 2023

This increased engagement can help you build a stronger online community and can ultimately lead to more conversions and sales. With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create.

Social Media 62

Social Media Strategy Media B2C 62

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Winning the Marketing Battle Between Help and Hype.

Viral 40

Viral Marketing Web Big Data 40

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Many twitter users were outraged that Gucci would release such a garment during Black History Month and demanded the product was removed from sale.

Fashion 75

Fashion Crisis Telecommunications Training 75

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Connect with Lauren on LinkedIn or Twitter.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Ryan and I got connected back in December 2019 on Twitter (seriously the best social media platform ever!). Determine how you can help to add value. And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85