Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools.

Media 78

Media YouTube Transportation eBook 78

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Deirdre Breakenridge

JULY 28, 2014

Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. 4: Get yourself some good note taking software. . #2: Get over FOMO (Fear of Missing Out).

Meeting 341

Meeting Interviews Software Energy 341

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. In March, Meltwater acquired Linkfluence, a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The “top 0.3%

Software 85

Software Publicity Technology Data 85

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. How can this be done?

Brand 113

Brand Branding Consumer Community 113

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. That results in personalized and significant media opportunities affecting a specific community. It can search Q&A sites and forums to help users keep track of what a given community is asking about.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself?

Study 234

Study SEO Course B2B 234

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. The rise of software-driven architectures has played a role. Relevant trends?

Software 120

Software Enterprise Groups Course 120

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Social Media & Community Management. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community.

B2B 170

B2B Social Media Media Education 170

5W PR

OCTOBER 31, 2019

. Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. How can this be done?

Brand 60

Brand Branding Consumer Community 60

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

PR 20/20

NOVEMBER 10, 2022

However, we know that with HubSpot , your company can gain a software platform specifically designed to help your company market and sell more effectively. Continue reading to learn about the noteworthy features of HubSpot and how your business can benefit from implementing this software. What is HubSpot? Focus on Customer Experience.

Software 54

Software System B2C Tools 54

Stephen Waddington

OCTOBER 10, 2018

“The merger allows us to accelerate towards that vision and move beyond social listening to innovate at the cross section of brand, market, and consumer intelligence,” said Giles Palmer, CEO, Brandwatch. Maru Group and Lissted Customer insights group Maru Group acquired social listening software Lissted in September.

Tools 60

Tools Software Groups Community 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. B2B brands will want to reach industry decision-makers who are typically more engaged on Twitter and LinkedIn, while consumer marketers may want to focus on Instagram or Snap. .

B2B 191

B2B Social Media Radio Fashion 191

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Here are six of the top takeaways. Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 172

Publicity Handbook Ethics Study 172

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. Welcome to 2021! He joins from C3.ai Customer networking.

Pitching 153

Pitching YouTube Community Company 153

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Where I believe COVID will have a longer term impact will be in consumer behaviours.

Marketing 78

Marketing Training Pinterest Creativity 78

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9

Publicity 122

Publicity Marketing Healthcare Television 122

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Image recognition software (4). Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Creating depth of message. Some products are complicated. How about a new car? This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. The power of representation in marketing cannot be overstated.

Brand 90

Brand Branding Marketing Ethics 90

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94