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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

He was a brilliant and entrepreneurial hospitality executive who had been brought in to turn around a luxury travel company. The CEO fulminated about competitors getting better trade coverage than his company. The same can be said for corporate communications. The PR community was also underwhelmed. Not so Tesla.

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Corporate citizenship in America: Companies take a variety of approaches, but measurement and reporting need improvement

Agility PR Solutions

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

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Communicating Corporate Strategy & Vision to Investors

Presspage

This insight underscores the effectiveness of storytelling in the corporate context. By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable. Want to transform your IR comms?

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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. There seems to be none.

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How Public Relations Impacts Finance Companies

5W PR

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

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