PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties.

Consumer 109

Consumer Travel Local Community 109

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic. CSR stresses quality over quantity.

Trends 186

Trends B2C Video Measurement 186

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman .

Company 189

Company Employee Internal International 189

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job.

Corporate 103

Corporate Consumer Employee Print 103

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Make it fun.

Employee 120

Employee Consumer Banking Local 120

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. It’s about the difference your company makes in taking an issue to the next level. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. Next year, these type of scandals will find their way into the business community.

Company 114

Company Viral Travel Corporate 114

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. ” Increasingly, Americans expect companies to act on those issues they can impact. According to Gallup, only the U.S. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

JULY 29, 2022

“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Humanize digital experiences.

Communications 157

Communications Public Affairs Insurance Insurance 157

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. GNP Company (a client). What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. Gaining a PR boost by humanizing a brand is an ongoing effort.

Brand 113

Brand Branding Consumer Community 113

5W PR

MARCH 15, 2023

However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used.

Social Media 88

Social Media Media Education Survey 88

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As part of my job at the time, I managed our company’s showroom in addition to leading the PR strategy for this client.

Pitching 63

Pitching Consumer How To Meeting 63

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Business Wire

MAY 3, 2017

There is a proven antibiotic to treat exposure to fake news, unfortunately it’s time consuming and involves vetting and verifying information. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.

Financial 153

Financial Healthcare Survey Consumer 153

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Nearly a year later, those moves seem almost like baby steps.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

PRSay

OCTOBER 29, 2021

DE&I has received more visibility in the past two years and has influenced company behaviors as a result. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Consumers can smell it a mile away when it’s not real. It can’t be fake.

Case Study 158

Case Study Nonprofit Corporate Tools 158