Doctor Spin

NOVEMBER 25, 2023

In Wikipedia. In Wikipedia. Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia.

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Wikipedia Hotels Case Study Engineering 52

Doctor Spin

JANUARY 19, 2024

link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do Having advised and coached executives on strategic communication for nearly two decades, I still haven’t seen a single leader ever having passed on too much relevant information. In Wikipedia.

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Doctor Spin

JANUARY 17, 2023

Can we communicate a brighter future? Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? In Wikipedia. In Wikipedia. In Wikipedia.

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Doctor Spin

JANUARY 13, 2023

Read also: Influencer Marketing is A-Changing I argued that the marketing- and PR advantage would be so prominent that influencer-started businesses would soon begin to challenge traditional businesses, even global powerhouses like McDonald’s. In Wikipedia. In Wikipedia. In Wikipedia. 2023, January 12).

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Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas. Be genuine in your communications and actions.

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Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. It’s time for communicators to step in and help manage these Employer Brands.

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PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. So, when you’re creating content and communicating with your audiences this year, remember to get back to basics.

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PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? What it means to communicate in the metaverse.

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Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. The toolkit is based on a RESIST model: Recognise; Early warning; Situational insight; Impact analysis; Strategic communication response; and Track outcomes.

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Wikipedia Ethics Case Study Google 74

Doctor Spin

JUNE 7, 2023

In Wikipedia. 5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. This maintains a more intimate, direct, and efficient communication structure among all office members. In Wikipedia. 2023, May 29). Neolithic farming villages. 2023, May 29).

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Stephen Waddington

OCTOBER 18, 2018

The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. This is a growing segment has developed out of the market for social media management. These are content management systems.

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Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Or keys to the kingdom. But along with two mints in one, Certs hung its hat on one word: Retsyn.

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Doctor Spin

JANUARY 8, 2022

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications?

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Doctor Spin

JANUARY 8, 2022

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass.

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Doctor Spin

NOVEMBER 5, 2023

The basic communication model describes a) the sender, b) the signal, c) the medium, and d) the receiver. In Wikipedia. What does the time displacement of network propagation mean for public relations and marketing? Please support my blog by sharing it with other PR- and communication professionals. 2023, April 13).

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Doctor Spin

NOVEMBER 29, 2023

In Wikipedia. Please support my blog by sharing it with other PR- and communication professionals. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. In Wikipedia. 3 When Prophecy Fails. 2023, October 28).

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5W PR

JUNE 18, 2018

From the very beginning of the run toward becoming an internationally known wrestling promotion, WWE (then WWF) understood how to market and communicate with three levels of fans: the true believers, the dedicated watchers and the casual fans. These days, you can find them on Wikipedia. A shared language.

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prTini

SEPTEMBER 19, 2014

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

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Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia).

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Doctor Spin

NOVEMBER 17, 2023

In Wikipedia. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. In Wikipedia. 1 Charlie Munger. 2023, October 29).

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ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

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Mora Communications

NOVEMBER 21, 2017

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Once that’s defined, it’s important to identify your market or markets. Brand Strategy Blog | Copyright © Mora Communications Inc.

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Polaris

JULY 2, 2014

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. Content Marketing' But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people. Ok, maybe not moose.

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Doctor Spin

DECEMBER 7, 2023

In Wikipedia. It includes skills in reading, writing , speaking, and communication. It involves effective verbal and nonverbal communication, the ability to note distinctions among others, sensitivity to the moods and temperaments of others, and the ability to entertain multiple perspectives. 2 Theory of multiple intelligences.

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Doctor Spin

APRIL 7, 2023

In Wikipedia. Offering training on effective communication, organising, and advocacy techniques can equip latent activists with the skills necessary to make a difference. In addition to providing a secure space for discussions, it is crucial to offer resources and tools that enable effective communication and collaboration.

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Burrelles Fresh Ideas

JUNE 27, 2023

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Start with a strong headline and opening paragraph that effectively communicates the most important information.

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Bad Pitch Blog

AUGUST 18, 2011

Reflex Marketing. My issue is with Pavlovian Marketing. Pavlovian Marketing is somewhere in between these two extremes. As if on command marketers spit out the same tactics. Wikipedia claims a white paper "is an authoritative report or guide that helps solve a problem" or make a decision. "In Pavlovian Purgatory.

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Shift Communications

MARCH 17, 2016

Bruce Rogers’ Forbes Thought Leaders articles , for example, almost always have a mix of the following: a human interest angle (how a CEO got their idea/start); a pivot or revelation that led the company to success; market and company performance numbers; how the company is challenging the status quo. Sarah Borup. Senior Account Manager.

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Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

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Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. Wikipedia continues to grow as a global knowledge resource. There are currently 4.3 billion people of the world’s 7.6

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PR in High Definition

OCTOBER 23, 2019

However, some have taken the bold step in defining a purpose that resonates through not just marketing and the C-suite, but through every part of their operations. The post The Challenge of Running a Purposeful Organisation appeared first on Firefly Communications. Furthermore, there’s the problem of definition. of all climate change.

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Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented. In this way, small talk on social media is far easier than in real life.

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Where the Fishermen Ain't

OCTOBER 26, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

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Where the Fishermen Ain't

AUGUST 27, 2015

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

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Wikipedia Reddit Reputation Privacy 20

PR Conversations

SEPTEMBER 8, 2011

Bernays saw publicity as a one-way street of communications compared to the two-way world of gaining public understanding and acceptance [Your Future in Public Relations 1961]. Their different viewpoints have echoes of today’s ongoing debate between those who seek to maintain a clear divide between rarefied PR and down-market publicity.

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Flatiron Communications

APRIL 15, 2015

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ It had migrated to the agency’s lifestyle marketing communications team.

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