Onclusive

JUNE 11, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? Not every sector is exciting or accessible, especially in B2B technology. Change is interesting.

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Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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Measurement How To Analysis Data 370

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

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How To Biotechnology Case Study Leadership 370

Agility PR Solutions

SEPTEMBER 10, 2023

It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions.

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Mobile How To Marketing Technology 174

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches.

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Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

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Technology Data Analysis Internal 98

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. By Cokey Falkow.

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PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Training Hotels 159

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

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ImPRessions - Crenshaw Communications

JULY 26, 2022

Informed by my own experience, here’s how to work successfully from anywhere. Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Adopt a self-starting attitude .

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ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting.

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Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Fair point. Soothsayer.

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Technology Communications Training Newspapers 100

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Before making the move to another time zone, it’s important to keep open communications with your team. Embrace technology. Technology has allowed teams to work from anywhere, anytime. The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications. Be transparent.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

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Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

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How To Resources Pitching Tools 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2018

Most are used for internal and external communications, and they work well. If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

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Technology Travel Interviews Meeting 149

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Some could address a problem or situation that’s not timely, while others may include a technology move that’s too advanced (or not advanced enough) for a given market. Today, many U.S. Assess local and regional relevance.

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Internal International How To Media 323

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. That is, until now. quarter of the typical marketing budget.

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Communications How To Media Measurement 185

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense. Reach out and let me know.

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How To Advertising Advertising Data 241

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. That was the point I made in the article I wrote for O’Dwyer’s November Technology issue: PR Challenges for Tech Startups.

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How To Enterprise Government Technology 207

Melissa Agnes

JUNE 22, 2014

Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Melissa and Jim Spicuzza, CEO of CrisisGo, discuss the power of mobile technology in today''s crisis communications.

Crisis Communications 216

Crisis Communications Mobile Technology Crisis 216

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. And also why you need to harness the power of AI better.

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Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. And also why you need to harness the power of AI better.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Disaster #6: Harmful hyperbole (or worse) The cardinal sin for any PR person is misrepresenting the company, technology or other aspects of the story you’re packaging. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications.

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Pitching How To Report Radio 240

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures. A five-minute prep call makes a world of difference.

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B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. Know SEO basics.

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Reputation How To SEO Guidelines 221

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries.

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Fashion Sports Technology Apparel 85

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

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Communications eBook System Corporate 52

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends.

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