ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

JULY 26, 2022

Informed by my own experience, here’s how to work successfully from anywhere. Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Adopt a self-starting attitude .

How To 309

How To Meeting Travel Employee 309

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

How To 241

How To Advertising Advertising Data 241

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

Melissa Agnes

JUNE 22, 2014

Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Melissa and Jim Spicuzza, CEO of CrisisGo, discuss the power of mobile technology in today''s crisis communications.

Crisis Communications 216

Crisis Communications Mobile Technology Crisis 216

Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. International media. Internal comms tips. PR tech mentions.

Technology 93

Technology Software Survey Internal 93

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. 9 at this year’s PRSA 2017 International Conference in Boston. Recent data suggests otherwise.

Technology 67

Technology Communications Mobile Internal 67

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

Action PR

OCTOBER 3, 2019

How do you go about sharing that news with press outside the UK? Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Try to understand the professional and personal routines of your international contacts. Do your research.

Internal 55

Internal International How To Media 55

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. Read on for some insight into how to rebrand a global company. Then you have the not-so-easy task of bringing it all together.

Company 267

Company How To Employee Customer Service 267

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Cision

AUGUST 28, 2015

Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Click here to get Cision’s free crisis communication tip sheet! Determine communication channels. Should they?

Crisis Communications 120

Crisis Communications Crisis Communications How To 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

APRIL 8, 2020

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham.

How To 192

How To Crisis Employee Resources 192

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Meltwater gamifies customer community. PR tech mentions Video makers.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

PR pros know what will be interesting to the press, what poses a risk, and how to spot and shape a story. By asking the right questions and engaging in thorough conversations, a PR team will know how tell a story for maximum impact. An agency team brings value that is distinct from the background of an internal comms unit.

Leadership 182

Leadership Reputation Internal International 182

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Communicate to the world’, says Schalkwijk.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. Happy Valentine’s Day from all of us at Crenshaw Communications!

Product Launch 296

Product Launch Training Interviews Software 296

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

Internal 40

Internal International Communications Employee 40

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

APRIL 30, 2020

Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me. The last “5” is my 5 tips for actively listening.

Video 302

Video Internal International Technology 302

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. AI for social media Social media is another area where communicators can use generative AI to their advantage. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. That’s where internal communications and a culture of openness come into play.

Reputation 159

Reputation How To Employee Financial 159

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Creating a robust crisis communication plan is imperative. Secure Communication. Communicate Proactively.

Reputation 78

Reputation Real Estate Internal International 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 78

Communications Measurement Tools Enterprise 78

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Read on for their helpful tips. Conduct your research.

How To 104

How To Fashion Banking Industry 104