ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. No matter how awesome the tech is, it’s usually a trap to fall in love with it to the exclusion of other attributes. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.

Skype 206

Skype How To Crisis Pitching 206

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 73

Communications Guidelines Technology Tools 73

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Stay alert for B2B technology changes.

B2B 156

B2B How To Pitching Conference 156

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Journalists cut their teeth using the famous double trinity: What, When, Where, Why, Where, and How. It also means that any promised executive interview must go off without a hitch.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. Communication is key – In any good relationship, communication is key.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

JULY 25, 2017

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Nick Bell is the VP of Marketing Communications at Cision. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Here’s How To Announce It appeared first on Crenshaw Communications. Exclusive or embargo? All should be touted. The post Got Funding?

How To 149

How To B2B Pitching Storytelling 149

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. The work we help facilitate is key to businesses today.

Interviews 78

Interviews Corporate Survey Technology 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. The work we help facilitate is key to businesses today.

Interviews 78

Interviews Corporate Survey Technology 78

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

MARCH 17, 2024

On top of that, press releases that generate audience interest provide numerous opportunities for interviews, articles, and reviews. So, how can you write a press release that gets noticed? It communicates the essence of your news in a concise and impactful manner, guiding readers on what to expect.

Writing 52

Writing How To SEO Engineering 52

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00

Publicity 52

Publicity Communications Government Airlines 52

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly.

Strategy 59

Strategy Company Communications Construction 59

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Read on for their helpful tips. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. You can see the entire interview here. You can watch the full interview on youtube.com. What is ICCO?

Ethics 59

Ethics How To Course Interviews 59

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 78

Communications Measurement Tools Enterprise 78

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Read on to learn how you can tell your best rebranding story. . Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

Cision

NOVEMBER 30, 2017

By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Interviews. Knowing your audience is also key to a successful program.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MARCH 15, 2017

I’m not saying to ignore important deliverables or a CEO wish list, but any PR program will be more successful when its tactics are driven by an overall communications strategy, and when activities are seen as a means to an end, not the end itself. They’ll always require a do-over that costs time and money.

How To 149

How To Government Product Launch Internal 149

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

Deirdre Breakenridge

SEPTEMBER 26, 2014

Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. However, whether it’s PR and communications or another industry, rejection comes with the territory.

Interviews 375

Interviews Energy Meeting Conference 375

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner).

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. meaning diversity, advocacy, technology and ethics. This year’s theme is communications convergence.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. A blog can also help mix it up with guest posts, video entries or interviews.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Read: 10 ways to Vacation from Social Media and Technology. How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing. Decide on how long you want to be away. Even better?

How To 98

How To Social Media LinkedIn Instagram 98

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100