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How To Take Control Of A Media Interview

ImPRessions - Crenshaw Communications

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. How did you decide this was the right solution? Check relevant trade publications.

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PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview. Don’t do it.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. If a reporter has gone silent, feel free to follow up a few times on the same channel you’ve been communicating through, most likely email. Communicate with stakeholders . Don’t take it personally

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