Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document? Interviews. Media Tips.

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How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

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How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Be punctual. Add value .

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How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Be punctual. Add value .

How To 156

How To Meeting Case Study Survey 156

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. Secondly, what is the best way to communicate your response?

Crisis 71

Crisis Communications Reputation Training 71

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. This will generally keep the user around for a few more seconds to know more about what you are trying to communicate.

Social Media 159

Social Media Mobile Media Video 159

Maxim Behar

AUGUST 9, 2022

He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Maxim: This is neither the first nor the last government to lose battles in the field of communications, its presentation, and the work it has done. Let's start there.

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Government Communications Strategy Social Media 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Communicate regularly.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

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Internal International Data Media 64

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc.

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Corporate Brand Branding Guidelines 270

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The project.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

JANUARY 5, 2021

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company serves “28,000 customers” around the world.

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Pitching YouTube Community Company 153

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Implications for Marketing and Communications. Their focus remains on video advertising and streamed video content.

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Twitter Social Media Media Analysis 87

Practical Law Construction

OCTOBER 16, 2020

A video conference is preferable to a telephone conference. For me, video conferencing wins hands down. I have previously conducted arbitration preliminary meetings via telephone conferences and found there to have been communication issues, with things like participants talking over each other. Recording the proceedings.

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Conference System Video Meeting 52

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

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Survey Measurement System Education 141

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. “Better to use something generic.”

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Wikipedia Writing Video Report 103

Contently - Strategy

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. Starter Course , partially funded by RTI International and the Rita Allen Foundation via the Misinformation Solutions Forum Prize , is a free, five-lesson course for beginners.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. 1) Networking device maker’s product catalog.

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Case Study B2B Study Marketing 100

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

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Data Privacy System Crisis Communications 60

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels. Top-down.

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System Employee Meeting Internal 52

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Meltwater also wrote a blog post with a little more detail – and AWS has a 3-minute video that explains the data exchange conceptually, keep in mind Meltwater is just one of the data providers, albeit the first one from the PR tech community.

Data 90

Data Enterprise Survey Instagram 90

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville.

Customer Service 40

Customer Service Employee Internal International 40

Buzzstream

MAY 16, 2024

I already did a video and post on this , which you can find below. We’ve summed this up in a helpful document: To summarize, what you are looking for is truly quality content. In both cases, this SERP includes virtually all YouTube videos. is the Head of Content Marketing & Communications.

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Blogging Google SEO Writing 62

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

AUGUST 26, 2015

But, it takes strategic insight and smart planning to communicate a brand’s history well. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications.

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Pitching Analytics Enterprise System 64

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. We shared the combined mega-document with the full team too, so each could learn from everyone’s work.

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Training How To Course Software 72

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

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Case Study Writing Pitching SEO 231

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. The media kit is a basic PR tool.

Media 52

Media Wikipedia Product Launch Journalism 52

Presspage

AUGUST 12, 2022

Imagine your stock price tanking 30% because of one TikTok video.) Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Not just in communications strategy – but in overall business strategy. Contact us!

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Imagine your stock price tanking 30% because of one TikTok video.) Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. Not just in communications strategy – but in overall business strategy. Contact us!

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR Fuel

JULY 24, 2018

Instead, communicate your story as if you were telling it to close friends. 7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story.

Pitching 40

Pitching Media Small Business Writing 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If At least a dozen, and they recorded the incident from every angle.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR 20/20

NOVEMBER 22, 2022

They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment.

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Internal International Meeting Leadership 80

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

Publicity 158

Publicity Social Media Report Fashion 158