Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: How do you measure “share of voice”? As well, small PR teams really need to critically assess potential (i.e.,

Measurement 120

Measurement B2C Construction Analysis 120

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. eBook quotes and contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. .&# Awareness b.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What is that if not the definition of “authoritative”? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. We’ve had a measurable impact on their business and we love working with them. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

NewsWhip

MARCH 3, 2020

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . For those unfamiliar, MSL is one of the largest Public Relations and Communication agencies in the world with over 100 offices in 40 different countries. Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

DECEMBER 3, 2015

Communication pros are uniquely positioned for content, as it is, but we have the earned media expertise that the other disciplines don’t have. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. A: Earned media! What do you think will change?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Communications Conversations

APRIL 20, 2018

Social media and communications professional. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications.

Social Media 114

Social Media Media Education Analytics 114

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. Raised awareness is a goal – it’s not definitive. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Action PR

JULY 26, 2019

Key messages are so, er, key, we – like many other PR agencies – measure the success of our clients’ coverage in terms of how many key messages are included. If you can master the art of key messages, you will find your PR, marketing and communications are much easier. Too many key messages, by definition, are no longer key.

Writing 40

Writing Interviews Measurement Agency 40

Mindful Marketing

FEBRUARY 15, 2017

And it is, but it definitely comes at a cost. And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Crisis communications? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

OCTOBER 10, 2016

Whether it’s communicating the latest issues affecting women and girls or the latest album release, I do it in a way that makes people care about my clients and their work. I’m the Communications Manager for Washington Area Women’s Foundation and also serve as an Executive Director for ColorComm : Women of Color in Communications.

Measurement 40

Measurement Energy Retail Creativity 40

PR in High Definition

AUGUST 27, 2019

With so many ways to share news and communicate with the public and customers, companies are expected to say something. If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public.

Crisis 72

Crisis How To Reputation Newspapers 72

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. How did you measure success for an event like this? Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . But, that’s really nit-picking.

Case Study 131

Case Study Wireless Company Local 131

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!) measurepr. I forget.).

Marketing 40

Marketing Nonprofit Measurement Banking 40

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Few of us have forgotten that infamous Newsnight interview with Jeremy Paxman and Michael Howard, the epitome of the importance of just answering the question. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Consider that the TaJinYo online community had over 131,000 members in September; imagine how much larger the community would have been had Tablo stayed silent on the matter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# Definitely a palomino. This is definitely a palomino.

Facebook 57

Facebook Measurement Twitter Social Media 57

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. This is a definite turn-off for journalists. When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

NOVEMBER 17, 2010

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Mark as read Approve comment I have definitely noticed how visually appealing your posts are - your use of pictures, boxes, bold & italics DO draw me in. Mark as read Approve comment Hey Shonali - Thx for this.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

MARCH 22, 2011

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. After all, research is what “strategic communications&# are supposed to be based on, right? I’ll definitely pass it along. Image: Mike Kline via Flickr, CC 2.0. What color?

Survey 68

Survey Groups Tools Conference 68