ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Prepare your spokesperson Preparation means not only having a relevant pitch and backstory ready, but prepared content, opinion commentary, or interview messaging that’s pertinent to the occasion. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

Report 361

Report How To Pitching Banking 361

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER. Never make coverage guarantees. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Easier said than done, but definitely doable. Breathe.

Interviews 40

Interviews How To Media Training Training 40

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.

Publicity 98

Publicity Corporate Interviews Reputation 98

Ethical Voices

JULY 31, 2023

I’m a multicultural communication strategist. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. The issues we faced a few years ago, and definitely very different from what we’re doing now.

Ethics 72

Ethics Communications Community Education 72

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

DECEMBER 11, 2020

Did you feel like you had more or less communication with your new employer during the search process? Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! But, how can you prevent this kind of crisis from happening in the first place and protect your organisation if the heavens open and you find yourself in the middle of a communications storm? Crystal clear communications.

Crisis 71

Crisis Communications Reputation Training 71

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Crafting a story around you and your product or service is essential and will result in far more effective communication with your audience. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Energy 246

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: Definitely. Darika: Yeah, definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Listen to the interview with Yang Cheng. You can read the full paper here.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. What I learnt there translates beautifully to the UK – after all, the art of communication is […]. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

PR in High Definition

FEBRUARY 4, 2015

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. What I learnt there translates beautifully to the UK – after all, the art of communication is not […]. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications.

Interviews 48

Interviews Video Digital PR Tools 48

The Stalwart Blog

JUNE 16, 2016

The universe is telling us that it’s absolutely essential we cool our jets when communicating regardless of form or function. As communication professionals we should take the lead as experts in anger literacy. I recently read a parenting tip that definitely applies to this situation. We’re going back to the basics here folks.

Communications 60

Communications Chemicals System Exercises 60

The Resolution Blog

AUGUST 5, 2019

Meme marketing is definitely a thing and it’s definitely on the up. We did an interview with Danny Bell and he said Netflix do most of their online marketing through memes but they do it on the down-low. They definitely do it with Narcos on Instagram and Twitter. Is that true? Go onto Wagyusocial.co.uk.

Marketing 120

Marketing Film Instagram Video 120

Maxim Behar

JANUARY 17, 2024

In our effort to improve the communication between employer and candidate, we asked in our latest survey about the challenges in the workplace: At what age did you start your first job? - There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. Therefore - never stop.

Survey 64

Survey Study Course Financial 64

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Melissa Agnes

JUNE 3, 2014

Social media and the online landscape provide unique communication opportunities for individuals and organizations. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Melissa Agnes

JUNE 10, 2014

Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. In this episode, Melissa and Isaac discuss the ICRC’s experience with social media for crisis communications, lessons they’ve learned along the way and more.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Communications Conversations

OCTOBER 28, 2022

Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. According to the survey 32% and 30% of bloggers report strong results when using roundup and interview posts.

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR teams need to conceive inspiring ideas to communicate alignment with its audience. 4 ways creative PR takes it up a notch. “Our

Creativity 174

Creativity Small Business Storytelling Travel 174

Ethical Voices

FEBRUARY 26, 2024

I was working for Orange County government and I led the communications team through a nightmare week. It was definitely something that no one ever wants to go through, and it definitely is a career mark for me. For the communications folks, for the comms folks, it’s certainly more flexible.

Ethics 91

Ethics Healthcare Government Energy 91

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

JULY 14, 2016

But breaking news, by definition, isn’t planned. Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. How does a communications professional manage the risk of breaking news? Pity the gaming launch that tried to compete with Pokemon Go this week!).

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 91

Automotive Interviews Technology Mobile 91

Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Let your community talk about your brand. Interview them on your company’s blog and invite them to write for you. Let them show their loyalty and passion for your brand. Are they engaged? Interested?

Brand 256

Brand Branding Social Media Employee 256

OnePitch

OCTOBER 4, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. How would you describe it? [00:03:58] TB: So we use Slack a lot for communication in the team. I’m a huge fan of Slack as a communication, and I use that also with the freelancers I use regularly.

Pitching 81

Pitching Education YouTube Report 81

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. Check out this CNBC interview with the head of IDA Ireland around the seven-minute mark when CNBC’s Joe Kernan appears absolutely gobsmacked that Ireland uses Euros, not British sterling (pounds) as its currency.

Creativity 143

Creativity Storytelling Interviews Sports 143

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. That in itself could probably be a whole other episode, but I definitely told them that was incorrect.

Ethics 50

Ethics Interviews Advertising Advertising 50

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168