Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. They focus on excellent written and visual communication distributed through various media channels. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Tinder for PR pros & media?

Wireless 120

Wireless Print Hotels Travel 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Anticipate potential crises.

Television 120

Television Travel Tourism Pitching 120

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. And when the time is right, they pitch national media. Let''s call it provenance.

Pitching 67

Pitching Strategy Local Banking 67

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Looking to pitch traditional media outlets? Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

DECEMBER 4, 2015

Nova Halliwell is a communications professional living in New York City. . Having worked in PR for more than a decade, I’ve seen plenty of communications plans written by people who don’t interact with media – or at least haven’t done so in a very long time. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. If changes have occurred, the key players should have have stayed the same, ensuring consistent communication and work. or even printing out a hard copy – the difference in format can be valuable to helping you edit.

Agency 136

Agency Print Course Travel 136

Solo PR Pro

JULY 5, 2022

Janet Falk, Falk Communications and Research. I write or pitch media in the mornings, so I am only available beginning at noon daily. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

OCTOBER 24, 2023

These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 96

Strategy Ethics Social Media Data 96

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. What are the best ways to pitch a feature vs. a news event?

Strategy 52

Strategy Interviews Pitching Energy 52

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. You are immediately met with the challenge of communicating your campaign story in a way that doesn’t get lost or ignored.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

Social Media 87

Social Media Media Mobile SEO 87

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. We like to see entry-level resumes with some experience in the communications area.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 122

Software Pitching Ethics Privacy 122

Shift Communications

MARCH 4, 2016

We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. By adding hot topics or trending terms to your Google Alerts, you’ll be able to spark your creativity in new and challenging ways. As PR professionals, we’re glued to the news. Meghan Burek.

Media 60

Media Google Sports Print 60

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Hallmark Canada relied on earned media as its primary communications tool to build awareness at Valentine’s Day. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

Bad Pitch Blog

MARCH 13, 2009

In the past four years I’ve increased my communication skills by thinking more visually. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. Get the picture?

Print 40

Print Pitching Writing Creativity 40

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150