Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity.

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Nonprofit Storytelling Community Case Study 67

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

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Nonprofit Community Employee Energy 53

The Stalwart Blog

OCTOBER 8, 2016

Los Angeles-based Get Lit started ten years ago as a nonprofit organization that uses the power of poetry as a way to increase teen literacy. Diane said after the process with other poets, students start to respond with their own poems and really grow as writers and communicators. They memorize and perform these pieces as well. .

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Creativity Nonprofit Interviews Writing 83

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Creativity Storytelling LinkedIn System 96

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! Communicate and countdown with ways to share campaign news. What did you learn?

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Nonprofit Small Business Creativity Corporate 40

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. You can’t just be average. You gotta be good. And you have to gain sponsorship.”

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How To Nonprofit Resources Groups 100

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Gifts for Good.

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Company Nonprofit Apparel Banking 154

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Public relations and communications pros must continually evaluate whether their messaging aligns with audience sentiments. And it’s not just public relations. Wait, what is earned media?

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Media Nonprofit Pitching Analytics 97

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

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Public Affairs Creativity Nonprofit Agency 172

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Due to budget constraints at most nonprofits, the role can be extremely broad.

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Publicity Nonprofit Public Affairs Government 114

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. What are you most excited for in your new role as vice president of Cone Communications? What will your role entail?

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Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Public relations is hot.

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Nonprofit Crisis Management Fashion Advertising 271

Landis PR

FEBRUARY 14, 2022

Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . There are limitless ways to express a message and unlimited ways to interpret it – good communications ensure the right interpretations. .

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Meeting Insurance Insurance Nonprofit 98

PRSay

JULY 9, 2021

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. Having spent almost eight years working at various levels in publishing, the agency world and in-house communications, I have been on both sides of the reverse-mentoring equation, imparting and absorbing lessons and insights.

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Nonprofit Employee Internal International 218

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Be Creative. She is currently a graduate student in American University’s Strategic Communications program.

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Community Nonprofit Conference Social Media 206

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Make lists of your nonprofit goals. Guest Post by Paula Newbaker.

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Communications Nonprofit Training Community 59

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. One reason to take a wait-and-see approach to crisis communications is that the situation might not be a crisis, after all. In fact, it can make matters worse.

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Crisis Crisis Communications Nonprofit Social Media 164

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

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Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Open up communication further. Encourage community service. Encourage community service. Wear cloth face covers.

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Employee Skype Meeting Nonprofit 187

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity.

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Resources Nonprofit Groups System 128

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Sure, we all have organizational values.

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Trends Nonprofit Consumer Newspapers 151

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Distribution of a PSA should be customized and can be scalable for those with limited nonprofit budgets.

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Publicity Real Estate Nonprofit Television 224

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. million have less than 5 employees.

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Nonprofit Publicity How To Small Business 83

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

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Publicity Nonprofit Customer Service Writing 165

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. You’ll learn what you love.

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Agency Nonprofit Corporate Training 122

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

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Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

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Nonprofit Measurement Analytics Creativity 56

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

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Communications Pinterest Reddit Radio 65

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

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Energy Journalism Leadership Meeting 179

Cision

JUNE 30, 2016

In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. Technology has also changed the pace of our crisis communications. What drew you to the field of PR?

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Technology Journalism Nonprofit Creativity 149

Landis PR

JANUARY 10, 2022

Landis Communications Inc. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. If you are a dedicated self-starter looking for a communications or public relations job, look no further. LCI is a strategic, disciplined and effective communications agency.

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Healthcare Policies Nonprofit Ethics 98

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Fusing creativity with strategy, she crafts compelling, award-winning copy proven to reach and resonate with the right audiences in the most impactful ways.

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Social Media Strategy Media Nonprofit 62

Waxing UnLyrical

APRIL 11, 2019

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

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Agency Nonprofit Real Estate Public Affairs 80

PRSay

FEBRUARY 18, 2021

These seven incisively crafted words capture not only the essence of good writing, but also what makes that essence happen mechanically and, therefore, what we as writers of business communications must imitate before, and as, we write for companies and clients. He also teaches business writing worldwide.

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Writing Nonprofit Storytelling Corporate 138

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

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Agency Energy Crisis Management Industry 88