Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Don’t forget that engagement can also be measured. Be Creative. Image Credit: Pixabay. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

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Publicity Nonprofit Customer Service Writing 171

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. But the real heart of IMC is not in the planning or measurement stages. But the real heart of IMC is not in the planning or measurement stages.

Communications 79

Communications Pinterest Reddit Radio 79

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Identify clear measures of success. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Nonprofit Tech for Good. Nonprofit Fundraising Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. via GIPHY.

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Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

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Agency Energy Crisis Management Industry 88

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

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Transportation Social Media Corporate Agency 122

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

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Reddit Social Media Pitching Comparison 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Cision

MAY 13, 2015

New ways to accurately measure and track PR’s value. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. That announcement earned more than 1 billion impressions in the first week, thanks to smart pitching from their agency, Method Communications.

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Pitching Nonprofit Fashion Trends 120

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. When I first got into communications, social media was met with “Oh, so you Facebook all day.

Data 120

Data Nonprofit Instagram Analytics 120

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact. What changes have you seen in the PR travel & tourism industry, and its measurement?

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

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Publicity Insurance Insurance Nonprofit 99

Waxing UnLyrical

DECEMBER 1, 2014

Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

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Employee Print Writing Survey 148

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.]

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Google Nonprofit Engineering SEO 101

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Instant Articles.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MARCH 26, 2012

And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it.

Case Study 40

Case Study Study Training Small Business 40

Cision

JUNE 22, 2015

Here’s a communications quandry: who is the better messenger? But there are some measurable aspects of Instagram that are quite unique and special in the social media space. If you haven’t considered Instagram as a communications platform, hopefully some of the statistics here will help you to reconsider. Categories.

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Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Waxing UnLyrical

MAY 27, 2016

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. That means we, the human colleagues, must learn to communicate well with our machine colleagues. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40