PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. You can’t just be average. You gotta be good. And you have to gain sponsorship.”

How To 102

How To Nonprofit Resources Groups 102

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Gifts for Good.

Company 157

Company Nonprofit Apparel Local 157

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 182

Energy Journalism Leadership Meeting 182

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Make lists of your nonprofit goals. Guest Post by Paula Newbaker.

Communications 59

Communications Nonprofit Training Community 59

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. One reason to take a wait-and-see approach to crisis communications is that the situation might not be a crisis, after all. In fact, it can make matters worse.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Open up communication further. Encourage community service. Encourage community service. Wear cloth face covers.

Employee 189

Employee Skype Meeting Nonprofit 189

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. To help us communicate the right message, Deirdre suggested that Ashley appear on her Women Worldwide podcast. We were in a Catch-22 and needed help.

Film 252

Film Marketing Nonprofit Education 252

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

OCTOBER 17, 2019

Here’s what communicators need to know about this key, emerging group: Understanding the generation. We don’t know yet what events will shape Generation Alpha, but marketers and communicators need to be cognizant of the major and minor events that may affect this demographic. Communicate via mobile devices.

Groups 140

Groups Mobile Real Estate Skype 140

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Any organization that fights for social justice and equality would be a great fit for her.

Sports 0

Sports Leadership Internal International 0

Cision

JUNE 22, 2015

Here’s a communications quandry: who is the better messenger? “Is there anyone out there that can challenge the leadership of MySpace?” If you haven’t considered Instagram as a communications platform, hopefully some of the statistics here will help you to reconsider. Categories. Engagement Rate.

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40