Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Nonprofit Tech for Good.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

MARCH 8, 2017

Through content you communicate, engage people and start conversations with them. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Sandra is also active in the communications industry and professional community.

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Radio How To Community Storytelling 170

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Guest Post by Dawn Buzynski.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. PR measurement is not only a science — it’s an art.

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Measurement Comparison Analytics Nonprofit 120

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. I see the ability to screen the huckster influencer as perhaps the greatest impact on communicators. Will people (e.g. Can AI Improve PR?

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Analytics Data Pinterest System 65

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. Image: Deanna Ritche via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Shift Communications

JUNE 5, 2015

The entire evening was filled with students and professionals in the media, advertising and public relations industry. Prior to SHIFT, I started my career as an intern for a nonprofit organization in Texas, and seized any opportunity available. Stephanie Chan. Account Executive.

Nonprofit 60

Nonprofit Interviews Journalism Local 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Any organization that fights for social justice and equality would be a great fit for her.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

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Nonprofit Crisis Viral Groups 227

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Digital marketing and fundraising expert for nonprofits. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 8, 2012

The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. What happened, you ask?

Employee 69

Employee Nonprofit Banking Meeting 69

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. That means we, the human colleagues, must learn to communicate well with our machine colleagues. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals.

Nonprofit 76

Nonprofit Tools Marketing Skype 76