wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! Communicate and countdown with ways to share campaign news. What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Public relations and communications pros must continually evaluate whether their messaging aligns with audience sentiments. And it’s not just public relations. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JULY 9, 2021

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. Having spent almost eight years working at various levels in publishing, the agency world and in-house communications, I have been on both sides of the reverse-mentoring equation, imparting and absorbing lessons and insights.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. One reason to take a wait-and-see approach to crisis communications is that the situation might not be a crisis, after all. In fact, it can make matters worse.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

FEBRUARY 18, 2021

These seven incisively crafted words capture not only the essence of good writing, but also what makes that essence happen mechanically and, therefore, what we as writers of business communications must imitate before, and as, we write for companies and clients. He also teaches business writing worldwide.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Want even more crisis communication advice? Want to learn more about crisis communications? Guerrero ( Creative Commons ). Review the metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. So, I put together a fabulous, and I mean fabulous, plan touching every communication channel you could think of.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. To help us communicate the right message, Deirdre suggested that Ashley appear on her Women Worldwide podcast. We were in a Catch-22 and needed help.

Film 252

Film Marketing Nonprofit Education 252

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Waxing UnLyrical

SEPTEMBER 20, 2018

Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.”. Should we, or shouldn’t we?”…“What

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. I see the ability to screen the huckster influencer as perhaps the greatest impact on communicators. Will people (e.g. AI will help save face.

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Waxing UnLyrical

DECEMBER 1, 2014

Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. And some of them don’t even cost money!

Resources 69

Resources Nonprofit Measurement Creativity 69

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. passionate educator and digital communications evangelist, Barbara designs education programs and online courses and is a featured InsuranceWebX sales mentor.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

JUNE 28, 2018

And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? A Look at Compelling Corporate Stories. Every Organization Needs a Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter.

Sports 0

Sports Leadership Internal International 0

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

Energy 182

Energy Journalism Leadership Meeting 182

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JUNE 30, 2016

In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. Technology has also changed the pace of our crisis communications. What drew you to the field of PR?

Technology 149

Technology Journalism Nonprofit Creativity 149

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

MAY 8, 2012

Very simply, agency founder and chief “cheerleader” Stan Richards introduced us to his 600-plus-member organization and related for us his philosophy on creating a winning team of communication professionals. It’s one thing to say your employees are happy; it’s another to witness that happiness.

Employee 69

Employee Nonprofit Banking Meeting 69

Cision

MAY 12, 2015

RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. When I first got into communications, social media was met with “Oh, so you Facebook all day. Up next is RaeAnn Pickett. What’s your real job?”

Data 120

Data Nonprofit Instagram Analytics 120

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40