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The powerful comms combo between strategy and creativity

PR in High Definition

And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level. Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives.

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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas?

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What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. It’s most definitely a No.1 Exactly what does this have to do with internal communication again? Internal Communications Plans are Vital.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334
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The best from Firefly in 2020

PR in High Definition

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.