Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 7. Integrate Your Overall Corporate Crisis Plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. But, that’s exactly what I wanted to do today.

Corporate 60

Corporate Blogging Insurance Insurance 60

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? What it means to communicate in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Reputation Us

APRIL 15, 2024

THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. It represents the culmination of positive experiences, consistent quality and effective communication between a brand and its customers—all essential elements of a sound reputation management plan.

Reputation 78

Reputation Financial Consumer Survey 78

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Sure, the communications department, digital media team or paid social team could all independently amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Practice Effective Communication 7. Adopt Post-Call Communication 10.

Conference 52

Conference Government Retail Analytics 52

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). Promote Social Media to the Integrated Communications Bullpen. Integrated Communications: Sink or Swim. yellow brick road. Fundraising: To Email or Not to Email.

Communications 42

Communications Retail Banking Mobile 42

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. The post Don’t Fear The Robot: Why AI Is Good For PR And Marketing appeared first on Crenshaw Communications. ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Deirdre Breakenridge

DECEMBER 12, 2017

During a recent panel discussion , “ Our Duty is to Guide People to Real News and to Discern What’s Fake ” panelist Peter Himler , Founder of Flatiron Communications LLC said, “You need to follow editors on TweetDeck. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership.

Twitter 208

Twitter Software Retail Agency 208

Beyond PR

SEPTEMBER 1, 2016

It’s important to note that IROs have shown great communication prowess with these persona-driven microsites: IR websites are not officially required by the Securities and Exchange Commission. ” So, just how effective are investor relations websites in strengthening shareholder relationships? Would a CEO video instill trust?

Study 55

Study Communications Media Retail 55

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. Social impact organization partnership.

How To 120

How To Wireless Retail B2C 120

Presspage

FEBRUARY 9, 2018

But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways. The team must communicate in the local language for each market. That begins with translating product information, business communications, and media collateral.

Strategy 83

Strategy Energy Local Retail 83

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 87

Survey Measurement Employee Retail 87

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. The group was reacting to what they see as “corporate coffee creep” and its impact on their business.

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the ideal world, the individual who manages the PR firm is a trained communications professional with a deep understanding of public relations. Communicate regularly. The pace of communications is often frantic, and it’s easy to take positive outcomes for granted, or to move on to the next thing. Offer access.

Agency 120

Agency How To Product Launch Internal 120

Shift Communications

FEBRUARY 14, 2022

Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. Brands are expected to take an unapologetic approach to diversity and inclusivity.

Trends 78

Trends Marketing Consumer Community 78

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Rethinking events Corporate events will never be the same again. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills. Here the opportunity is growth and new markets.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Snapchat is tough to understand from a communications standpoint.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Shift Communications

JULY 29, 2020

Now, returning means learning new ways to collaborate, communicate and lead while bridging the distance. This must all be clearly defined and communicated to help everyone embrace the new reality with positivity. Brick and mortar retailers have transformed overnight into omnichannel power houses. So, what comes first?

How To 78

How To Retail Employee Community 78

Sword and the Script

MARCH 7, 2017

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. SAE: $57,500.

Survey 75

Survey Corporate Comparison Financial 75

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. What are communication professionals doing differently today?

Real Estate 120

Real Estate Television Technology Agency 120

Landis PR

JUNE 28, 2021

It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. Retailers also became the sites for drive-thru COVID testing and, in 2021, vaccinations ensured the safety of their employees and customers alike. How did this happen? Technology .

Industry 85

Industry Retail Employee Crisis 85

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning. hospitals and 20 percent of physicians. Katie McGraw.

Healthcare 79

Healthcare Leadership Local Retail 79