Business Wire

AUGUST 11, 2020

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.

Retail 231

Retail Communications Blogging Employee 231

Agility PR Solutions

AUGUST 26, 2020

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 141

Retail Survey Data Brand 141

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications.

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

SEPTEMBER 17, 2018

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

Retail 60

Retail Consumer Communications Survey 60

Agility PR Solutions

AUGUST 17, 2020

Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. The post Retail PR challenges and opportunities as COVID drives permanent shifts in behavior appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Communications Marketing 78

Agility PR Solutions

FEBRUARY 10, 2020

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The post 4 components of an engaging PR strategy for retail in 2020 appeared first on Agility PR Solutions.

Retail 78

Retail Strategy Customer Service Communications 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Retail media network – no longer just a buzzword but a market reality. Retail media (explainer here ) is more than one of this year’s hottest buzzwords: it’s the next big advertising channel.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “She spearheads communicating LiveIntent’s new products with the industry, and works with engineering teams in Denmark and Germany. .

Retail 156

Retail Engineering Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 10, 2023

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example.

Publicity 410

Publicity Retail Tools B2B 410

HMA Public Relations

DECEMBER 12, 2017

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

Retail 40

Retail Communications Publicity Company 40

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications.

Retail 368

Retail Media B2B Pitching 368

Agility PR Solutions

MAY 2, 2022

Brands across a spectrum of categories are experimenting with metaverse offerings as retailers look to innovate new e-commerce experiences that rival in-store shopping. The post Communication breakdown? But how much real opportunity do these immersive virtual spaces present for brands to grow their engagement and sales?

Consumer 86

Consumer Communications Retail Study 86

Stern + Associates

JULY 25, 2023

As a leader, he explains how organizations that encourage employees from across the hierarchy to communicate freely, challenge leadership when needed , and build bonds of trust and cooperation fare better during economic uncertainty and throughout digital transformation initiatives.

Communications 62

Communications Retail Sports Leadership 62

Agility PR Solutions

OCTOBER 4, 2018

Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing.

Retail 79

Retail Consumer Survey Study 79

Agility PR Solutions

MAY 2, 2019

New research from The Upstart Group shows retail communicators that even the world’s biggest brands are taking strategic steps to put consumers first—which in this case might leave other brands large and small scrambling to improve their customer experiences.

Retail 66

Retail Policies Groups Consumer 66

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. As communications professionals, we know what will resonate with the public and what will not.

Communications 132

Communications Survey Enterprise Radio 132

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. appeared first on Crenshaw Communications.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 100

Consumer Retail Brand Branding 100

Solo PR Pro

MARCH 3, 2020

“All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156

Retail Automotive Conference Data 156

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. Contact us for our podcast services !

Ethics 62

Ethics Communications Pitching Retail 62

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . The post PR Tips For Staffing A Media Interview appeared first on Crenshaw Communications. And one of the most important parts is properly staffing the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

Trends 127

Trends Publicity Communications Tourism 127

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES boosts brick-and-mortar retail. It’s no secret that brick-and-mortar retailers are struggling. That type of tech can reduce retailer costs and streamline onerous supply chain issues.

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

MARCH 17, 2019

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

Employee 77

Employee Automotive Hotels Communications 77

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. .

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Once these have been communicated, your agency should be adept at spinning these core ideas into pitch angles that resonate deeply with your market audience.

B2B 156

B2B Company Storytelling Retail 156

Agility PR Solutions

SEPTEMBER 4, 2023

With the fall season right around the corner, it’s that time of year again—no, not time for the retail holiday decorations to go up just yet (thank goodness), but it’s time for communicators to get on their holiday marketing game, if they haven’t already (and they should have).

Consumer 94

Consumer Retail Brand Branding 94

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Happy Thanksgiving from all of us at Crenshaw Communications! The newscycle is 24/7, but opportunities like these are easy wins for coverage.

Agency 310

Agency B2B B2C Pitching 310