How internal communicators can help bolster corporate recruiting

PR Daily

Communicators play a key role here. Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ].

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

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6 top concerns for corporate communications leaders

PR Daily

A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. Here are the six top concerns for communications leaders: 1.

Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. There are several factors for this widened view of corporate communications in today’s world, and many of them help to explain why it has risen sharply in importance.

Navigating Deal Communications

Business Wire

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face.

What it takes to make your corporate podcast shine

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Authentic communication” is more than a buzz phrase. Put yourself in their shoes,” says Joanne Callahan, speechwriter and communications advisor at Con Edison. You can’t use corporate speak.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. Both the Harris Poll RQ and the just released Global Reptrak Top 100 placed Walt Disney Corporation at #5. Understanding how changing investor interests play out at the company-specific level provides the critical framework necessary to make decisions about communications strategy.”

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. It seems like in today’s digital-first environment, every platform has its own acronyms and rules for making the most of them—CTR, CPC, CPL, ER, ROI—at this point, key performance indicators (KPIs) are starting to look more like a random smattering of alphabet soup than quantifiable indicators of success. To complicate matters further, navigating these metrics can quickly feel complex and overwhelming.

Corporate cringe — the overlooked problem of poor taste in communications

Doctor Spin

Have you ever been in a situation where you take a step back and look at your company’s communication efforts and you feel that it’s just not very good — without being able to put the finger on exactly why? Plus, as a communication professional yourself, you might just have contributed to whatever it is that’s now rubbing you the wrong way. But in corporate communications, we seem to have shun the idea of great taste in communication completely.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. It wouldn’t be so annoying if corporate ghosting were ultra-rare, but it seems to happen more today than in years past. There are apparently lots of long vacations in our business, particularly for lucky communications officers in Western Europe.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Many times, communicators have to point out the obvious. You’re ready with your communication plan. Because we are communicators, we often get pulled in middle of disputes between colleagues or departments. The communications department, wanted to send an email to our customers acknowledging the problem. Corporate communicators, what are your biggest distractions?

Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Axia PR

A good framework for measuring public relations and corporate communications begins with objectives. public relations corporate communications measurementUse our step-by-step guide for measuring public relations the right way.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc. Some of the key statistics include: 76% agree that ‘digital communications is the future of communications’.

5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team

PR Daily

Furthermore, they had no set of rules to dictate the path forward due to the unprecedented nature of the crisis, said Elizabeth Owen, global head of employee communications at Levi Strauss. Communicators and other company leaders did, however, learn as they go, creating a playbook that kept employees safe, informed and engaged as the pandemic progressed. The post 5 Crisis Communications Takeaways From Levi Strauss’s Corporate Affairs Team appeared first on PR Daily.

The difference between corporate communications and public relations

Muck Rack

The difference between corporate communications and public relations

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Communication: Brand it to spark engagement.

Five questions to ask before sending corporate communications with Jason Mudd | On Top of PR podcast

Axia PR

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd.

Announcing PR Daily’s 2019 Corporate Social Responsibility Awards

PR Daily

The post Announcing PR Daily’s 2019 Corporate Social Responsibility Awards appeared first on PR Daily. Crisis Communications Employee Engagement Internal Communications Marketing Media Relations PR PR Daily Awards Ragan Awards corporate social responsibility corporate social responsibility awards CSR CSR awardsCheck out this year’s new and updated categories. The early-bird deadline is April 5.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. These questions should be at the forefront of communicators’ minds in 2021.

Are Emoji Appropriate in Employee Communications?

Glean.info Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. While employee communications became more important, management, HR and internal communications teams found it difficult to keep tabs on employees’ well-being.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

Survey 101

3 websites corporate communicators should know about

PR Daily

As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Fiverr is a great option for smaller corporate communication departments that need to outsource assignments or need outside expertise.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Many times, communicators have to point out the obvious. RELATED: Learn how to use mobile to drive internal communications success in this free download. You’re ready with your communication plan. Because we are communicators, we often get pulled in middle of disputes between colleagues or departments. Corporate communicators, what are your biggest distractions?

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. One of a corporate communicator’s most important partners is the chief executive.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software. The post Corporate communicators struggling with internal measurement—here are the obstacles appeared first on Agility PR Solutions.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. Yet, in all of this, there is a great opportunity for corporations to reaffirm their purpose, lean in to affect change to address systemic racism and show their commitment to their people. The good news is early indications show some corporations are stepping up.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

Is TikTok just for kids and fun brands or can corporate PR use it?

Stuart Bruce

However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations corporate communications social media VideoTikTok’s meteoric rise has accelerated during the lockdown.

Corporate communications 101, courtesy of Tesla

PR Daily

Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. If you’re wondering why the Tesla story hasn’t exploded as the Uber scandal did, check out this response from Tesla’s internal communications team: “The topics raised in this meeting were followed up directly with those willing to discuss,” a Tesla representative told Business Insider. “We I do know they don’t have a communications department problem.

How to rethink your corporate communications for 2019

PR Daily

These days it takes outside-the-box thinking for internal communicators to keep employees engaged. If you’re struggling to come up with fresh ideas, the experts at the 2018 Corporate Communicators Virtual Summit want to help. Hillary Kwiatek, employee communications specialist at Lehigh University, takes an entrepreneurial approach to making the most of a small team and budget. The way people work has changed dramatically in just the past few years.

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Thought Leadership corporate communications Crisis Communications crisis management hurricane harvey Social Media

How to breathe fresh life into trite corporate copy

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. They’re safe, but they communicate nothing of significance. One hospice charity was looking to improve its communications. However, its communications were abstract, sanitized and bland. How to break out of corporate Newspeak. If your company is in a Newspeak communications rut, how can you bust out?

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

Muck Rack

Day in the life: Get to know Jay Andrew, director of corporate communications, Service Corporation International

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Many are adopting new CSR (Corporate Social Responsibility) programs or changing existing campaigns programs to ensure greater relevance to rising generations of customers and partners. When it comes to philanthropy, Americans are a generous bunch.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7