Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

5W PR

FEBRUARY 12, 2024

Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective. Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It is about establishing trust with consumers.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

APRIL 17, 2017

A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.” Digital CX Tips.

Brand 133

Brand Branding Digital PR Consumer 133

Deirdre Breakenridge

NOVEMBER 13, 2017

While marketing is the force that drives someone to buy or engage in a product or service, PR is the force that gets the message across in an informative yet persuasive manner. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.

Radio 68

Radio Digital PR Construction Print 68

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Axia PR

SEPTEMBER 26, 2023

Automation in PR can improve your company’s lead generation process. PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales.

Consumer 62

Consumer Technology Strategy Company 62

5W PR

FEBRUARY 6, 2023

Given the ongoing changes to the industry and the regulatory space, Brands in the space can greatly benefit from collaborating with a PR and marketing team who are well versed in the cannabis space and familiar with the intricacies of marketing products within the confines of existing legislation.

Trends 88

Trends Consumer Industry Marketing 88

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. For the original blog, please visit here.

Conference 59

Conference Consumer Social Media Google 59

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Brand 88

Brand Branding Crisis Communications Reputation 88

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. They work closely with their clients to develop comprehensive PR strategies that align with their business goals.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. This does PR pros no favors. Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. Conduct an audit of current marketing and communications.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. Answers for Modern Communicators. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Rock the Status Quo

JANUARY 1, 2015

Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? Become a part of their social community. Communicate with them but don’t USE them – you want to be completely genuine and authentic, helping to humanize the brand. Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

The Proactive Report

FEBRUARY 24, 2017

I asked a few PR influencers for their thoughts on the future of Twitter. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Maybe someone has discovered that Twitter is the #1 channel for @realDonaldTrump and @potus to communicate directly to and with the world. Gini Dietrich SpinSucks.

Twitter 235

Twitter Customer Service Web Facebook 235

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. The results are usually communicated by a slide or image showcasing the various logos a campaign received coverage on. Newsjacking is adding value to an existing popular conversation online. Know the news.

SEO 71

SEO Film Reddit Video 71

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.

Agency 64

Agency Technology Meeting Software 64

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JUNE 18, 2021

PR is a communication function. PR specialists communicate with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a relationship with the audience. This could lead to several PR campaigns that would be well received by potential customers and the media.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive. Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.

Brand 54

Brand Branding Trends Social Media 54

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

Government 69

Government Measurement Groups Corporate 69