Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. When they encounter your on-brand recruitment communication, they feel like they’ve finally found the perfect fit.

Brand 178

Brand Branding Employee How To 178

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications. Nobody wants to miss the next category disruptor.

B2B 170

B2B Brand Branding Education 170

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. OneBeacon Insurance Group: [link]. There must be more.

Corporate 60

Corporate Blogging Insurance Insurance 60

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. For Channel Partners Online, all things channel are of interest. This makes unnecessary research or admin exceptionally unwelcome.

Technology 120

Technology Pitching Insurance Insurance 120

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. Corporate communicators and their consultants will need to think of a wide range of scenarios that could arise from this pandemic.

Crisis 78

Crisis Insurance Insurance Policies 78

Communications Conversations

SEPTEMBER 21, 2021

Becca Metcalf, director, executive communications, Medtronic. Angela Benson, director of communications, newsroom and social media, United Health Group. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job.

Social Media 146

Social Media Marketing Media Insurance 146

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Cision

JULY 26, 2017

Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). Company Industry. Company size. Job function.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s see how some companies enhanced and amplified recent positive news. Tap into smart PR tactics to spread good company news. Sometimes a competitor’s misfortune is all a company needs to see its own fortunes rise. The post Smart PR Helps Spread Good News appeared first on Crenshaw Communications.

Airlines 147

Airlines Insurance Insurance Exercises 147

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. Solo PR Pro – Knowing When to Hire Help.

Employee 87

Employee Small Business Resources Insurance 87

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Finally, Stumpf’s main point – that there was no “orchestrated” fraud at the company – wasn’t very credible when 5300 people have been let go for creating the fake accounts. Even When A Company Is Right, Optics Matter. The learning for communicators is a simple one: public perception counts.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. What Does the Law Say? There shouldn’t be one.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 30, 2018

As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet). Approach #1: It’s not always about your company. Cut open a vein.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Window Company Shatters PR Expectations with Baseball Promotion. If the Cleveland Indians managed a 15-game streak, the company promised to refund window purchases from throughout the year. Together with Bompas & Parr, a customized food experience company, the chain created the world’s first “anti-aging gin.”

Brand 136

Brand Branding Local Hotels 136

Bianchi Biz Blog

SEPTEMBER 16, 2021

An ESG report is a report published by a company or organization about its environmental, social and governance impacts. Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? To start, let’s answer the basic question: What is an ESG report?

Report 68

Report Automotive Financial Government 68

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Company web site. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. How do you develop a communications strategy? What are your communications goals? Take the time to identify your main communications goals.

Strategy 40

Strategy Communications Real Estate Insurance 40

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Communications Conversations

OCTOBER 22, 2014

Seems benign from a company perspective, right? How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Sure, she can shape those perceptions through her actual work. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). But, you have to balance this with the “world watching” part of it.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He says: “Recognition takes place on several levels. .”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group.

Insurance 60

Insurance Insurance Sports Groups 60

Practical Law Construction

MARCH 9, 2022

Company car: Mr Foster arrived at the property for the 21 June meeting in a car bearing the livery of “Foster & Co” At the 21 June meeting: Mr Foster made several statements to the claimant to the effect that he would personally ensure that her project was completed. The claimant denied this, and the court accepted her denial.

Construction 72

Construction Insurance Insurance Meeting 72

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” That phrase – which could also apply to private and smaller companies rather than just the mega corps – may be a cliché but is essentially true. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 94

Strategy Company Communications Insurance 94

Maxim Behar

SEPTEMBER 27, 2022

The first, of course, was the exit from this two and a half years long pandemic, which for many reasons confused the way of doing business, the way of communication between people. And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business.

Government 52

Government Tourism Ethics System 52

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Communications Conversations

NOVEMBER 14, 2018

At the very least, its role in the marketing/communications mix is evolving. Twenty years ago, media relations wasn’t the silver bullet to all communication problems just like social media isn’t a silver bullet today. Despite the evolution of how we communicate, the basic tenets of persuasion are the same.

Energy 60

Energy Agency Insurance Insurance 60

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

JANUARY 12, 2021

Some work for big companies. Brian Grace, Nationwide Insurance. Patrick Strait, Patterson Companies. Moving into the agency world after years on the corporate side at Target and Abbott certainly qualifies. Others are more junior. Others work for smaller orgs. It’s the mix that I love! Kristina Wright, Thrivent.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

JANUARY 10, 2017

Communication pros have used it for years in client work. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Corporate overview. Develop a video to tell your company story. Solo PR Pro Premium Member, Tim O’Brien uses a whiteboard video to tell his company story.

Video 40

Video Strategy SMB Marketing 40