ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Stephen Waddington

JANUARY 21, 2020

You’ll undoubtedly have suggestions for categories. I’ve set out the categories below with a little help from Ryan Wallman. The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). The industry is awash with unsung heros that deserve recognition.

Industry 125

Industry Pitching Agency Measurement 125

5W PR

AUGUST 30, 2023

Utilizing sponsored ads Amazon offers various advertising options, including Sponsored Products and Sponsored Brands, which can help increase visibility for the products and drive traffic to the Storefront. After that, it’s time to log into the Seller Central account and open Manage Stores in the Advertising tab.

Mobile 78

Mobile Advertising Advertising Social Media 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

NOVEMBER 18, 2021

From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

NewsWhip

SEPTEMBER 12, 2023

And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. But there’s more to celebrate.

Enterprise 78

Enterprise Small Business Software Crisis 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. Have you been recommending a change in strategy regarding social media?

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 147

Leadership B2B Study LinkedIn 147

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Consistency is the key to trust in any category of communication.

Government 138

Government Survey Ethics Media 138

Stephen Waddington

JUNE 29, 2021

They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo. This category includes public relations and communications firms, advertising, and media agencies.

Agency 171

Agency Enterprise Software Financial 171

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023!

Film 59

Film Twitter Viral Social Media 59

NewsWhip

APRIL 12, 2023

It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced.

Instagram 78

Instagram Fashion Automotive Banking 78

Mindful Marketing

AUGUST 27, 2022

Most of us are familiar with the risks of excessive alcohol consumption , which can lead to everything from disease (heart, liver), to poor mental health (depression, dementia), to social problems (broken relationships, unemployment), to DUI accidents (serious injury, death), all of which enact high financial and other costs on a country.

Advertising 82

Advertising Advertising Government Consumer 82

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Landis PR

JUNE 14, 2021

Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Much has changed. Can you tell a compelling story?

Healthcare 64

Healthcare B2B Technology Fashion 64

The Hoyt Organization

NOVEMBER 24, 2023

Consumers are presented a daily barrage of misleading advertising. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. They crave genuineness, social responsibility, and a sense of shared values.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. There are three main categories of bad PR-speak: hyperbole, buzzwords, and hopeless clichés. Or, skip the quote and post an actual executive comment on social media. In some cases it’s understandable, or even necessary.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Tech journalists don’t want to read a thinly veiled advertisement for your company or product. Tie your story to current category trends, themes, or industry conversations. Touch” them before you pitch by engaging with their social media channels. Get to know their reporting and follow them on social media.

Pitching 160

Pitching Media Enterprise Media Relations 160

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). Not just social.

Advertising 120

Advertising Advertising Facebook B2C 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Shift Communications

AUGUST 25, 2017

Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful content helps solidify team expertise and foster success for an organization. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution.

Data 92

Data SEO Guidelines Advertising 92

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Who are the media outlets and contacts covering your category? Is there a way you can distinguish yourself from the general category? What content drives the most engagement on social media? Is there paid advertising? All it takes is paying attention and knowing what to look for. What can your brand own?

Conference 120

Conference Comparison Leadership Instagram 120

Cision

FEBRUARY 25, 2016

These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. Find out where your audience is online and how they’re using each platform by using a social listening tool. Spokes: The places where you share your content.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. And even the those on the lowest social rungs can charge $15k for a tweet!

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) In general, PR strategy is affected by overall business goals as well as an organization’s sales, marketing, social media and other practices. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Mindful Marketing

AUGUST 5, 2023

” – AdAge “I am concerned that Musk will continue to make random changes to the platform, either alienating more casual users of the service who tend to be people my company would market to, or change the advertising tools that allow us to target users.”

Twitter 100

Twitter Consumer Newspapers Social Media 100

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Earned and social leads PESO. Social media platforms allow huge granularity in behaviour and demographics. Native advertising. Content co-created with an individual with a relevant social media profile.

Media 103

Media How To Advertising Advertising 103

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Learn what is needed to get started and how this model can help your content and social media strategies. Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120