PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Happy Spring!!! The video below will dive into some ideas too.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. Transcript.

Pitching 130

Pitching Media Financial YouTube 130

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. Follow them on social media. Many media outlets have had to lay off newsroom staff.

How To 100

How To Media Case Study Resources 100

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Watch and see how my client landed in the media using this topic. There are no excuses not to pitch the media and not to get massive visibility for your business. And there are.

Pitching 130

Pitching System Google Local 130

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. We consider the event a great success – both in attendance and in media and social coverage of the event.

Case Study 131

Case Study Wireless Company Local 131

PR for Anyone

JUNE 9, 2021

You can also see what they are posting on social media and get a feel for what they like and are interested in. By doing a little bit of research and paying attention to who may like your product, you can easily get your product seen in the media. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs.

How To 130

How To Television Pitching Fashion 130

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

Stephen Waddington

OCTOBER 13, 2020

Characterising impact of COVID-19 on professional communications COVID-19 has accelerated many of the changes already underway in media, public engagement and organisational communication such as the role of communications as a strategic management function and a more human approach to communications by CEOs and management teams.

Report 144

Report Communications Government Crisis 144

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Remember, these are for local media and national television. Timing is everything with media pitches. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. Good stories are those that are relevant and timely.

Pitching 130

Pitching Television System Local 130

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

AUGUST 4, 2022

With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media.

Publicity 130

Publicity YouTube Advertising Advertising 130

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

PR in High Definition

MARCH 24, 2020

The Nordics, for example, is five separate countries, with five languages, and five media landscapes. Instead, break down the region into individual countries and target the individual audience and media. Get to grips with the media and social media landscape(s). No two countries’ media landscapes are the same.

Local 48

Local Case Study Agency Resources 48

PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” This is the power of media. So that’s why they call it earned media. I give you a step-by-step on how to do this so that you can land in the media and I can’t wait to see you there. You are seen as “famous” in your industry.

Advertising 130

Advertising Advertising Publicity YouTube 130

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. 5–Brand journalism case study: How the University of St.

Banking 0

Banking Instagram YouTube Case Study 0

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

Stephen Waddington

JULY 17, 2018

In most cases they don’t. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. The stories go undiscovered. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. pm: Reach out to some media on behalf of a client. Which is your social media platform of choice and why?

Interviews 28

Interviews SEO Blogging Writing 28

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. And, here's a quick transcript from my interview via the site.

How To 63

How To Brand Branding Local 63

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. So, if something like owned media doesn’t make sense, you’ll find out during that process. Media relations is great, but the question is how can you translate that to sales.

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media. It definitely takes time, though. One organization doing a lot with this is the Mayo Clinic.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers.

Interviews 40

Interviews Analytics Social Media Survey 40

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Who needs crisis communication? Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?” Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts.

Ethics 71

Ethics Agency Journalism Corporate 71

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48