ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. for a short time. Overprepare.

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Media Meeting Interviews Film 207

The Stalwart Blog

AUGUST 25, 2019

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access.

Interviews 60

Interviews Nonprofit Media Local 60

Rock the Status Quo

DECEMBER 11, 2014

Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor.

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Interviews Real Estate Media Pitching 174

Axia PR

APRIL 6, 2022

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.

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Interviews Local Media Relations Media 62

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Know the producers beat.

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Local Pitching Print Interviews 323

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria. area locals, A Sound of Thunder.

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Transportation Meeting Newspapers Media 99

Critical Mention

JUNE 29, 2018

Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: In your opinion, what’s the importance of media monitoring for PR professionals? . We’re basically capturing local news that’s not available outside of the local area. SCHEDULE A DEMO.

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Engineering Interviews Media Software 97

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

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Interviews Media Agency Conference 74

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

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Pitching Media Television How To 223

OnePitch

OCTOBER 5, 2022

Interview with Creator of (Discussing what attendees can look forward to). If your looking for more tips and insights into how to pitch broadcast news, read more from this profile about the dos and don’ts of broadcast media. The post Pitches That Placed: How to Pitch Local News appeared first on The TypeBar.

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Pitching Local How To Fashion 52

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. You pitch them in a way they want to be pitched. PR FOR ANYONE.

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Pitching Television Media Interviews 130

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

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Radio Television Media Local 74

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

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Strategy Publicity Media Video 95

Landis PR

MAY 3, 2021

Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. He is a staff producer at NorCal Public Media.

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Meeting Agriculture Media Television 98

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators.

Media 157

Media Policies System Pitching 157

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

Media Relations 105

Media Relations Media Storytelling Report 105

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

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Publicity Television Local Pitching 331

Communications Conversations

APRIL 17, 2020

I mean, who wanted or needed frank media literacy advice from a frozen steak food? General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

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Social Media Brand Branding Employee 198

Reputation Us

AUGUST 28, 2015

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. So, let’s fast forward to the […].

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Interviews Media Local Pitching 60

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

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Interviews How To Healthcare Media Training 120

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

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Pitching Media Insurance Insurance 130

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

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Content Marketing Interviews Marketing Leadership 170

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. The post Meet the Media – Ema Sasic appeared first on Landis PR.

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Meeting Media Local Interviews 96

Stephen Waddington

DECEMBER 4, 2019

The Libs Dems are playing a dirty disinformation game with the oldest form of political campaign media. Digital media is the sharp end of fake news, but the Lib Dems are deploying a more traditional form of media as a means of disinformation. It’s here where the Lib Dems are playing dirty.

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Newspapers Media Local Radio 80

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

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Storytelling Media Nonprofit Government 163

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

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Report Pitching Media Survey 148

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. One is the value of media coverage for building your brand or promoting your business. Be willing to do video interviews. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

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Brand Branding Retail Viral 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett.

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Strategy Survey Automotive Data 418

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. Transcript.

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Pitching Media Financial YouTube 130

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . A media cycle starts with a breaking news story. For example, where I am in the Washington, D.C.

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Real Estate How To Publicity Insurance 130

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Remember that all of this content can be tweaked to create media pitches as well. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Absolutely.

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Social Media Marketing Media B2B 149

The Stalwart Blog

OCTOBER 17, 2016

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck!

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Interviews Local Media 60

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

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Strategy Nonprofit Social Media Leadership 52