Cision

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. Streamlined all of its earned media activities within Cision’s integrated platform.

Meeting 177

Meeting Case Study Study Local 177

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. Connect with them, build a relationship on social media, and start providing value.

Pitching 130

Pitching Media Google Case Study 130

Beyond PR

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. Streamlined all of its earned media activities within Cision’s integrated platform.

Case Study 40

Case Study Study Meeting Local 40

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Typically, we would have started our influencer event by targeting an A-list group of local influencers.

Case Study 60

Case Study Study Local Twitter 60

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Be available for a few days.

Tools 64

Tools Case Study Media Training Local 64

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. Below are some tips for achieving results similar to AKA Media. To read the whole story, check out the case study here. It’s not “one pitch and done.”

Case Study 197

Case Study Sports Pitching Local 197

Communications Conversations

MAY 4, 2016

And the organization didn’t use a “social media advocacy software solution” to get it done. Locally, here in Minnesota, I think about Prince. My guess is you’ll get at least eight people who RAVE about it (mostly women, according to the founders). I know, BIG surprise.

Case Study 60

Case Study Employee Study Software 60

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. Transcript.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. The post Getting the Yes When Pitching the Media appeared first on Christina Daves. You pitch them in a way they want to be pitched.

Pitching 130

Pitching Television Media Interviews 130

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Are they trained? Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well.

Hotels 52

Hotels Industry Real Estate Case Study 52

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. Follow them on social media. Many media outlets have had to lay off newsroom staff.

How To 100

How To Media Case Study Resources 100

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

OCTOBER 24, 2014

Moms are a key demo for Target (alert the media, I know). Like Dustee Jenkins, VP of PR and social media at Target said, “We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time.” Halloween idea generator for Moms.

Instagram 146

Instagram Case Study Brand Branding 146

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. We consider the event a great success – both in attendance and in media and social coverage of the event.

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

APRIL 17, 2020

I mean, who wanted or needed frank media literacy advice from a frozen steak food? It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels. Nice to see a local company doing that here in Minnesota. APPARENTLY WE ALL DID! Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Communications Conversations

AUGUST 10, 2021

Because I had seen them repeatedly over the years on social media. Now, part of this is that Warby had become a classic case study around the power of social media. Back when they launched, they used social media to kick-start their brand. So, without even thinking twice, I went into my local store in Edina.

Social Media 78

Social Media Media Case Study Instagram 78

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. you’d be surprised at how many niche markets there are and the media outlets they have. try these 5 suggestions… 1.

Case Study 120

Case Study Study Local Pitching 120

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Victorious PR

FEBRUARY 4, 2023

It involves building relationships with the media, developing messages, and responding to inquiries and criticism. Media Relations One of the most important aspects of public relations for real estate companies is in coordination with the media.

Real Estate 52

Real Estate Reputation Company Publicity 52

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. Subscribe to his blog: Walking The Social Media Beat.

Crisis 251

Crisis Government Case Study Twitter 251

PR Fuel

MAY 31, 2022

It also establishes a relationship with the media. The quicker you get the correct information through traditional and social media channels, the less ‘misinformation’ that will exist. You should consider a press release distribution service to connect with thousands of media outlets. Gives Necessary Information.

Crisis Management 85

Crisis Management Crisis Local System 85

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' appeared first on Agnes + Day.

Crisis 244

Crisis Case Study YouTube Reputation 244

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Remember, these are for local media and national television. Timing is everything with media pitches. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. Good stories are those that are relevant and timely.

Pitching 130

Pitching Television System Local 130

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Media need experts every day to fill out stories with quotes and commentary. Speak up on owned media. 6 ways to build publicity when it’s quiet.

B2B 147

B2B Pitching Case Study Local 147

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Watch and see how my client landed in the media using this topic. There are no excuses not to pitch the media and not to get massive visibility for your business.

Pitching 130

Pitching System Google Local 130

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Stephen Waddington

OCTOBER 13, 2020

Characterising impact of COVID-19 on professional communications COVID-19 has accelerated many of the changes already underway in media, public engagement and organisational communication such as the role of communications as a strategic management function and a more human approach to communications by CEOs and management teams.

Report 144

Report Communications Government Crisis 144