wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 82

Case Study Study Guidelines Internal 82

Barokas

NOVEMBER 8, 2017

Where there are industry experts, though, media and influencers tend to follow. Typically, the first step on the PR pro’s end is to reach out to event organizers and inquire about a list of confirmed media attendees, which is exactly what the Barokas PR CanPay team did. Step 2: Hit-up social media. Media Results.

Case Study 74

Case Study Study Conference Banking 74

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. Pitch the media. PR FOR ANYONE. Just do it!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Watch that and then figure out which media outlets you.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. It’s.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. it needs to be based on a story. Everything has a story.

Storytelling 130

Storytelling Media Video YouTube 130

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Media outlet that was pitched: NBC4 , Washington D.C.

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. You pitch them in a way they want to be pitched. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. This week I’m going to give you the three steps for a killer media pitch.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

OCTOBER 13, 2021

Positioning yourself as an industry expert in the media is a great way to use your expertise to your advantage. Check out the video and read this post to see how Jonelle used her expertise as a pediatric dentist and tying it to current events to land in the media. Media outlet that was pitched: NBCWashington , Washington, D.C.

Media 130

Media Pitching Interviews How To 130

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

Media 130

Media Pitching Privacy Video 130

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Welcome to the show, Jeff.

Social Media 130

Social Media How To Brand Branding 130

Communications Conversations

APRIL 17, 2020

I mean, who wanted or needed frank media literacy advice from a frozen steak food? General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. The approach isn’t just growing our audience.

Case Study 42

Case Study Storytelling Study Engineering 42

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. They are people.

Television 221

Television Pitching Interviews Radio 221

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. Follow them on social media. Many media outlets have had to lay off newsroom staff. More than 80% of media stories have excellent quality visuals.

How To 100

How To Media Case Study Resources 100

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. So how do you build your brand on social media?

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist. Transcript. Hey everyone!

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

APRIL 26, 2022

I even had an interview with UST in (probably) 2016 or so. Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY.

Social Media 68

Social Media Media Case Study Travel 68

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. You’ve got to remember that media is visual. We do amazing interviews with them.

Pitching 130

Pitching Television Interviews Video 130

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. As I said in my post about PR myths , sure an agency can claim great relationships and maybe get you into a major media article. And then what? Scaling Your B2B. So, what does work?

B2B 120

B2B Strategy Case Study Interviews 120

Prohibition

JUNE 28, 2023

For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections. Luxury brands and podcasts: Case studies and success stories Several luxury brands have already embraced the power of podcasts and achieved great success in enhancing their brand image.

Fashion 62

Fashion Brand Branding Case Study 62