Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. The payoff is expected to be creativity and higher-value work.

Publicity 141

Publicity Case Study Privacy Ethics 141

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.

Case Study 102

Case Study Internal International Study 102

Shift Communications

OCTOBER 6, 2017

We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. try these 5 suggestions… 1.

Case Study 120

Case Study Study Local Pitching 120

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MARCH 14, 2017

And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window-shopping and in some cases never get down to the business of hiring an agency partner. Media responses from every pitch? Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. They create engaging press releases, organise media events , and collaborate with influencers to generate positive media coverage.

Brand 62

Brand Branding Ethics Storytelling 62

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Brazilian legend Ronaldinho is just as popular off the pitch as he in on and makes number 7 on our top 10 most influential sports stars on social media.

Sports 54

Sports Social Media Instagram Media 54

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. A Case Study. That’s marketing ! That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

DECEMBER 22, 2016

Interactive and mixed media. If you watch the second video above, Neistat has two interesting statements: 1) He pitched this idea more than a year ago to Samsung, and 2) The Samsung folks worked on building this mega-drone for more than a year! Again, a guy being towed by a mega-drone and hoisted into the air. million followers!

Case Study 60

Case Study YouTube Video Study 60

Shift Communications

MAY 17, 2016

Tell us about your clients (at least 5 more questions, plus case study examples). Nothing stymies the media more than a good pitch with no follow through. You’ll know the status of everything your PR team doing, including key media conversations, and most importantly, what’s next. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Media Tips. Social media content to promote the post. Most people will just skim it.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

DECEMBER 14, 2016

Is a company rebrand going to mean putting the brakes on media outreach for a month or two? Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Are you ready for the commitment?

Publicity 60

Publicity Healthcare Case Study B2B 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 136

Tools Publicity Measurement SEO 136

The Hoffman Agency

SEPTEMBER 18, 2020

Keeping the ‘relationships’ in media relations. But what about the PR and media industry? Hours have been invested in establishing and nurturing relationships with the journalist and creating tailored pitches which we know add value and will actually be opened. A hybrid approach for PR agencies and media companies.

Agency 74

Agency Industry Tools Software 74

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. 10 Unconventional and Creative Ways to Find a PR Job. What I do have to handle is broken embargos and misquotes of my clients.

Case Study 60

Case Study Crisis Study Travel 60

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Niche media outlets. Lifestyle/fashion/celebrity media. Things are relatively easy when we reach out to business and/or tech media outlets, as we have a lot to share about our experience as a tech startup company and the key tech functionalities that enable our business.

Fashion 48

Fashion Pitching Tools Resources 48

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 6) Media gets in Free. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The circus moves by train.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Adding to this, they’re completely inundated with emails and pitches. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. Earned Media Poised for New Prominence in 2018 [UML]. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. There is a deluge of content.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

JANUARY 11, 2012

Beth Kanter (also a Blue Key Champion) did a terrific case study on our use of Analytics back in August, and there’s quite a bit about the tweetathon in there. Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events.

Twitter 107

Twitter Analytics Community Facebook 107

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

B2B 145

B2B Trends Video Course 145