PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

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Pitching Media YouTube Video 130

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. This is a timely, sensitive, and valuable story for the media to share. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. See this article from the Wall Street Journal that discusses why.

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Case Study Study Media Local 100

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

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Case Study B2B Study Interviews 390

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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Pitching Nonprofit Financial Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. And that’s where media comes in. What are people saying on these media outlets? See my story in the video about Steve and what he did.

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Pitching Video YouTube Viral 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October.

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Pitching Financial Small Business YouTube 130

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet.

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Pitching Real Estate B2B Journalism 168

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! First and foremost, if you are a marketing or social media person, what does that mean?

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Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

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Media Pitching Privacy Video 130

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

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Case Study Communications Study Leadership 195

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. You’ve got to remember that media is visual.

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Pitching Television Interviews Video 130

Barokas

NOVEMBER 8, 2017

Where there are industry experts, though, media and influencers tend to follow. Typically, the first step on the PR pro’s end is to reach out to event organizers and inquire about a list of confirmed media attendees, which is exactly what the Barokas PR CanPay team did. Step 2: Hit-up social media. Media Results.

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Case Study Study Conference Banking 74

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

Media 130

Media Pitching Television Interviews 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

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B2B Company Case Study Conference 334

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. If you’ve got a case study, examples of best practice, innovation, or favourite tools, we would love to have you involved. What are the best ways to listen, engage and pitch journalists?

Media Relations 132

Media Relations Media Case Study Storytelling 132

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Here are a three tips for earning media from influencers: Be Human. Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture.

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Case Study How To Media Pitching 192

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C.

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Social Media Real Estate Media Pitching 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. it needs to be based on a story. Everything has a story.

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Storytelling Media Video YouTube 130

Cision

FEBRUARY 19, 2016

Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Be Brief, But Thorough. Do Not Send Unsolicited Products.

Pitching 120

Pitching How To Trade Shows Case Study 120

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. So let’s just talk about what is social media?

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

OCTOBER 13, 2021

Positioning yourself as an industry expert in the media is a great way to use your expertise to your advantage. Think about what knowledge you have to offer, and how you can use that to pitch a relatable story. Media outlet that was pitched: NBCWashington , Washington, D.C. Good point. Thanks Doreen. Want Publicity?

Media 130

Media Pitching Interviews How To 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. PR Tech Sum No.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. An earned media opportunity early in an engagement – even during week one!

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. An earned media opportunity early in an engagement – even during week one!

How To 203

How To Case Study Meeting Pitching 203

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.

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Case Study Internal International Study 102

Communications Conversations

AUGUST 25, 2015

I get the pitches. And, I hear/read about other people getting the pitches. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

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Case Study Study Local Twitter 60

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. Don’t sell.

Interviews 130

Interviews How To Media Television 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. Below are some tips for achieving results similar to AKA Media. Do they want content?

Case Study 197

Case Study Sports Pitching Local 197

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Email pitches with discretion. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203