Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report.

Publicity 141

Publicity Case Study Privacy Ethics 141

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The objectives.

Case Study 102

Case Study Internal International Study 102

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. try these 5 suggestions… 1.

Case Study 120

Case Study Study Local Pitching 120

prTini

MARCH 29, 2016

First, we pitched local restaurant/brewery reporters to showcase the company’s unique culture and highlight their brewery experience, resulting in two full-page features in key local business publications. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 14, 2017

And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window-shopping and in some cases never get down to the business of hiring an agency partner. Media responses from every pitch? Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The post is pitch perfect. Next, they’re worried about their jobs and income. It all just seems kinda forced.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I typically spend most mornings pitching media, early afternoon pitching West Coast media and mid-afternoon for account planning and media outreach planning. Here’s how I could control those slots. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Secondly, brands should identify the most relevant media outlets and influencers to reach their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

Communications Conversations

DECEMBER 22, 2016

If you watch the second video above, Neistat has two interesting statements: 1) He pitched this idea more than a year ago to Samsung, and 2) The Samsung folks worked on building this mega-drone for more than a year! But, the larger point remains fairly simple: Get hugely creative with your social content, or remain irrelevant.

Case Study 60

Case Study YouTube Video Study 60

Shift Communications

MAY 17, 2016

Tell us about your clients (at least 5 more questions, plus case study examples). Nothing stymies the media more than a good pitch with no follow through. Values alignment: We pride ourselves on our 7 core values of #creative #connected #dedicated #positive #smart #honorable #ballsy. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. A Case Study. A Case Study. . … Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. link] 7 Post, J.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

OCTOBER 21, 2021

Which were the last design updates we asked the creative team? To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? My personal case study as an SEO account manager.

Software 152

Software How To SEO System 152

Shift Communications

DECEMBER 14, 2016

Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. The same goes for reporters when they’re determining if a source is a good fit for their story – especially for trade publications, an important piece of any successful B2B PR strategy.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. It works as an on-ramp for formal case studies too. Is your PR agency bringing creative ideas to the table? You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit.

B2B 60

B2B Blogging How To Media 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

SEPTEMBER 24, 2019

A much better way to engage and win new business is to create your own opportunities by targeting companies that are an excellent fit for your services and then pitching them creative ideas and solutions, that demonstrate your expertise so that they’ll engage with you on that idea or to help them develop and execute others.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. 10 Unconventional and Creative Ways to Find a PR Job. What I do have to handle is broken embargos and misquotes of my clients.

Case Study 60

Case Study Crisis Study Travel 60

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Are you convinced?

Tools 136

Tools Publicity SEO Measurement 136

The Hoffman Agency

SEPTEMBER 18, 2020

Hours have been invested in establishing and nurturing relationships with the journalist and creating tailored pitches which we know add value and will actually be opened. Surely human creativity and intellect were needed to craft narratives, analyse data and form intelligent arguments and counterarguments.

Agency 74

Agency Industry Tools Software 74

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. We pitched it with a giphy and lots of attached images, and earned a mention on the Huffington Post Blog.

Fashion 48

Fashion Pitching Tools Resources 48

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. That’s not a creative illustration, that’s the real! Is your agency bringing creative thinking to the table? Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing. There is a deluge of content.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

JANUARY 11, 2012

Beth Kanter (also a Blue Key Champion) did a terrific case study on our use of Analytics back in August, and there’s quite a bit about the tweetathon in there. Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events.

Twitter 107

Twitter Analytics Community Facebook 107