PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator.

Marketing 89

Marketing Employee Local Community 89

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity 130

Publicity YouTube Advertising Advertising 130

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. The client loved it.

Case Study 68

Case Study Trends Social Media Study 68

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. Securing a total of six letters of support including four PR or communication professionals, one non-PR professional and your Chapter, Section or District. “The

Case Study 72

Case Study Writing Resources Energy 72

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies.

Pinterest 71

Pinterest Viral YouTube Mobile 71

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To 63

How To Brand Branding Local 63

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Create a case study on how your business helped a customer or client achieve their goals. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Communications Conversations

FEBRUARY 27, 2018

But again, much like Schaefer’s blog, I stick to Gini’s posts and generally avoid the community/guest blog posts. In particular, I look for case study posts here. Gini’s blog is probably the de facto “must read” blog in the PR industry. Recently, I’ve gone to a once or twice a week schedule.

Social Media 68

Social Media Blogging Media Airlines 68

Karen Freberg

DECEMBER 3, 2017

The university has been in the news a lot over the last few years, but we were able to witness one story that rocked the athletic world locally and nationally. Of course, it was separate from the academic side of the university, but it dominated the news locally and nationally. What are the main points we should be aware of?

Crisis Communications 52

Crisis Communications Data Analytics Local 52

The Hoffman Agency

JUNE 21, 2018

Google spreadsheets are a lifesaver to collect each market’s recommendations, case studies, media lists, etc. This ensures that all messaging is both consistent and relevant to the local market. Side note: locals will have no idea what you are talking about if you call it Korean BBQ).

Travel 28

Travel Local Case Study Energy 28

MaccaPR

JUNE 16, 2016

Challenges in effective, consistent and purposeful business-to-business (B2B) communication – the type that leads to return on investment – exist in every industry. But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Hello, #HurricaneMatthew !).

Interviews 40

Interviews Analytics Social Media Survey 40

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 81

Ethics Community Conference System 81

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Reputation 136

Buzzstream

OCTOBER 30, 2018

Marketing sent out vendor communications to products that made the reports. The community development team worked to reach out to companies included in the lists to acquire quotes and put together press kits for those companies to share the news (people love when you create content for them!). The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Meltwater case study. Muck Rack case study. Content picks from around PR tech land. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content.

Case Study 166

Case Study Strategy Study Hotels 166

PR for Anyone

JANUARY 5, 2022

I want you to be the expert. So that is this week’s tip.

Pitching 130

Pitching Strategy Publicity Media 130

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Buzzstream

JUNE 20, 2018

SaaS companies, for example, could utilize case studies to highlight the work their favorite customers are doing. Retailers could easily create content around particular branches and stores, earning local links and media mentions. We send out social media blasts, tag everyone, and create a community around one promotion.

Case Study 70

Case Study Retail Examples Community 70