Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 82

Case Study Study Guidelines Internal 82

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Earned Subscribers: In addition, PR 20/20 built a captive audience of 18,000+ contacts, growing at 100% year-over-year.

Case Study 92

Case Study Study Brand Branding 92

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. The Blue Key Campaign (Prezi).

Case Study 40

Case Study Study Community Social Media 40

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. They should set up Google or Talkwalker Alerts for terms related to G.W.,

Case Study 94

Case Study Crisis Management Crisis Study 94

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Content Marketing Case Study 304

Waxing UnLyrical

MARCH 26, 2012

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Then there was the fact that the actions we hoped people would take were digital actions. Do let me know – the comments are yours, you know that!

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Case studies and success stories Showcase success stories through compelling case studies. Hosting exclusive networking events Organize exclusive networking events for businesses in the industry.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

MAY 27, 2022

A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. You can find this community online within the MyPRSA member section through this link. We are building this community through the PRSA Military and Veterans Task Force.

Public Affairs 157

Public Affairs Case Study Community Leadership 157

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications There were some serious PR blunders in 2020. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

OCTOBER 14, 2015

But, it did represent a missed opportunity to engage the community that much more. While they showed up fairly consistently throughout the day, there were bunches of tweets, Instagram pics and Facebook posts that did not receive responses. And, that’s probably OK. Many opportunities for fans to engage and learn.

Case Study 60

Case Study Study Social Media Instagram 60

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. The media had begun regularly talking about game preparations and our fans were pumped. Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

What does this mean for the PR community? A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact. When good PR happens to bad people.

Ethics 361

Ethics Facebook Case Study Guidelines 361

prTini

FEBRUARY 3, 2015

Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini.

Case Study 28

Case Study Study Twitter Advertising 28

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history. Humans are a tribal bunch.

Community 40

Community Case Study Sports Groups 40

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Industry participation Get actively involved with the B2B tech community. Opt for clear, concise language that gets the essence of the tech across without compromising accuracy.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Products can be fine-tuned based on initial reactions and ongoing input, leading to higher levels of customer satisfaction and loyalty.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Wadds Inc.

JANUARY 22, 2023

It’s likely that this will be through a series of case studies. There are very few shared media or communities. I’m keen to continue to explore the management perspective of public relations. The relationship between theory and practice is paper thin in public relations.

Publicity 122

Publicity Case Study Study Ethics 122

The Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Stephen Waddington

OCTOBER 10, 2020

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. These are the headline findings from the Dialogue Project a study that explores ways of improving civil discourse and reducing the polarisation in society.

Case Study 139

Case Study Airlines Survey Study 139

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds.

Instagram 62

Instagram Twitter Social Media B2C 62

Flack's Revenge

DECEMBER 12, 2018

That’s why you have all the case studies of brands talking to each other. At the end of the day, as the average social media user, “are you using social media to communicate with brands?” It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers.

Instagram 214

Instagram B2C YouTube Facebook 214