Cision

APRIL 8, 2015

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Write the headline last.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Follow these four strategies to get the most out of your brand’s news: 1.

Social Media 120

Social Media Pitching Writing Report 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Make the pitch short and authoritative. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Write the book. Here are some essentials worth considering when looking to maximize a thought leadership program.

Leadership 149

Leadership Product Launch B2B Software 149

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 66

eBook Video YouTube SEO 66

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. It also can be a win for your brand.

Media 77

Media Pitching Resources Media Relations 77

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? When you buy a car you become part of the brand “family” and for many owners, their car is a member of the family.

Meeting 74

Meeting Automotive Media Journalism 74

Shift Communications

DECEMBER 14, 2016

We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Do you know who you are?

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Representation of Brand Message. “On And you can’t get buy-in unless you can quantify your previous programs’ success. is the earned media driving?

Report 40

Report Media Television Radio 40

Beyond PR

AUGUST 9, 2016

But with so many other brands also using content marketing, the task can seem Sisyphean at times. Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. Of course, press release approaches must vary. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Sound familiar? Paid Traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. For example, take the oil and gas industry, which is one of the industries explored in our newest white paper. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. Don’t look at this as a problem, though. How do you go about your day?

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 116

B2B Marketing Survey Software 116

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Vet for Quality, Not Quantity.

Brand 120

Brand Branding SEO Social Media 120

Cision

JUNE 23, 2015

Increased Brand Awareness. The more places your brand is mentioned, the more people know about it. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you!

Writing 120

Writing Social Media Tools Advertising 120

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. It takes time to build a brand. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. But a survey is an investment, and outcomes can be unpredictable.

Survey 120

Survey How To Construction Data 120

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. Content should go beyond a sales pitch.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Rent-to-own strategy. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Beyond PR

MARCH 31, 2016

You’ve spent hours writing your latest and greatest piece of content. While an email pitch to journalists should be an ask for a conversation or coverage, your CTA encouraging readers to enter a contest or download your white paper is better phrased as a statement. Your call to action.

eBook 40

eBook Case Study Guidelines Study 40

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. It’s potential media pitch or link for a roundup article. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60