Ethical Voices

OCTOBER 20, 2022

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. The ethics of Favela tours – Fodor’s looks at the return of Favela Tours in Rio and asks – are they ethical? But my favorite is celebrating the positive, virtuous action by a radio station show host.

Ethics 76

Ethics Radio Sports Tourism 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety. Data wants to be managed PR teams need data to feed AI, and data needs governance.

Trends 333

Trends Industry Government Data 333

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? government and those of several other nations are taking more active and deliberate approaches to support AI development.

Brand 99

Brand Branding Ethics Tools 99

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

Ethical Voices

AUGUST 25, 2022

This week in public relations ethics it was everything from disclosure to fake videos, and cultural appropriation. . Repressive countries and disclosure – This is a variation on the stories from last week, but it looks at the need to disclose when engaged in lobbying for a foreign government or company.

Ethics 59

Ethics Video Retail Government 59

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. Which leads into the next stat about generative AI and governance.

Report 182

Report Policies Survey Ethics 182

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 145

Analysis Tools Software SMB 145

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. There have been increasing calls for businesses to partner with governments on developing and implementing emerging technologies.

Government 88

Government Survey Technology Ethics 88

Stern + Associates

SEPTEMBER 28, 2023

Chris Painter: The New Cyber Threats Affecting the Globe Cyber threats are coming at businesses, governments and individuals faster than ever before. government official, his insight is crucial for entities preparing for the next generation of threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. The problem emerges when government institutions get politicized.

B2B 114

B2B Government Ethics Survey 114

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164

Crisis Ethics Publicity Marketing 164

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. What is the genesis of my passion project? Everything!

Ethics 177

Ethics Social Media Leadership Interviews 177

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

NewsWhip

MARCH 11, 2022

Yesterday, Starbucks closed down its businesses in Russia, following the lead of governments and companies around the world. Mar 10th: Roman Abramovich sanctioned by UK government. Mar 11th: When distrust defies society’s relationship with government and media. Mar 9th: Starbucks closes businesses in Russia.

Government 78

Government Ethics YouTube Measurement 78

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? I oversee all the communications, emergency management, and brand management.

Policies 62

Policies Ethics Government Leadership 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 79

Publicity Meeting Policies Employee 79

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. There was chaos and attempts at governance in the first ten years - stern, conservative governments, and loose liberal cabinets, and what not.

Government 52

Government Local Film Television 52

5W PR

JUNE 12, 2020

A good relationship is critical when a PR pro must disagree with a suggestion that may take a client or brand off in a perilous direction. The latter includes people within the same organization, clients, the news media, government and regulatory officials, and the general public. An effective PR person is a first-rate communicator.

Ethics 128

Ethics Government Data Groups 128

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Megan is a public relations, marketing and project-management professional whose award-winning work has benefited clients across the business, government and non-profit sectors. You can learn more about Megan here.

Community 184

Community How To Media Ethics 184

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. This is true for government RFPs, also. It will save time and money.

Ethics 60

Ethics Government Agency Creativity 60

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Mark My Words

FEBRUARY 2, 2022

The problem is that in self-defining as renegade rulebreakers while also peddling the mantra that ‘everything is marketing’, James Watt and Martin Dickie overlooked the fact that marketing, PR and communications have sets of unwritten but utterly intrinsic rules that govern the long-term health of any public entity’s reputation.

Reputation 60

Reputation Government Corporate Ethics 60

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Your personal and professional branding came from somewhere: Your ‘Why.’

Real Estate 52

Real Estate Reputation Company Employee 52

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. We have been crafting succinct, authentic and transparent key messages for decades. We want to hear from you!

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 21, 2015

According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.” But, the question remains: Should employees be empowered to speak on behalf of a brand during a firestorm?

Case Study 60

Case Study Employee Study Guidelines 60