Onclusive

MARCH 9, 2023

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195

Internal International Brand Branding 195

PR News

JANUARY 10, 2019

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. We know, there’s much research showing that consumers want brands to take stands on issues. The post Authenticity is Key for Brands During the Government Shutdown appeared first on PR News Blog. It’s no longer so simple.

Government 79

Government Brand Branding Consumer 79

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Agility PR Solutions

MARCH 9, 2022

The post Vaccinated and unvaccinated weigh in on government mandates and restaurant dining trends appeared first on Agility PR Solutions.

Government 78

Government Trends Consumer Brand 78

Agility PR Solutions

OCTOBER 6, 2022

New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant.

Brand 86

Brand Branding Government Survey 86

Business Wire

JULY 21, 2021

His wise words are particularly relevant in today’s climate as brands discover their own power. Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so.

Corporate 453

Corporate Blogging Government Company 453

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. The most important corporate function?

Government 227

Government Corporate Resources Ethics 227

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Maxim Behar

FEBRUARY 21, 2022

The communications expert Maxim Behar proposed in an official letter to the Bulgarian Prime Minister Kiril Petkov the Government of the Republic of Bulgaria to buy all the rights to the slogan "Bulgaria - Dream Area" , which he created and registered years ago, for 1 euro. This is just a suggestion.

Government 52

Government Tourism Internal International 52

Agility PR Solutions

MAY 15, 2022

The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions. consumer sentiment towards sustainability—revealing that the […].

Retail 148

Retail Brand Branding Government 148

Stephen Waddington

OCTOBER 21, 2019

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing. In the UK influencer campaigns are governed by existing ASA and Competition and Markets Authority (CMA) laws.

Government 60

Government Publicity Marketing Advertising 60

Mindful Marketing

NOVEMBER 18, 2023

government and those of several other nations are taking more active and deliberate approaches to support AI development. I’m not a tech expert or an authority on artificial intelligence, but several years ago I suggested a simple model for personal branding that might also serve as a useful guide for individual AI use.

Brand 99

Brand Branding Ethics Tools 99

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Hockey Canada is our national governing body for all amateur leagues of the sport. For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And he sees PR teams getting more involved in brand safety. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Data Government 333

Agility PR Solutions

MAY 23, 2021

As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. Forrester’s […].

Consumer 113

Consumer Brand Branding Government 113

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. The Canadian government in particular initiated a number of highly engaged programs of support. .

Brand 142

Brand Branding Exercises Healthcare 142

Prohibition

APRIL 12, 2024

For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Meta’s decision has drawn criticism from various quarters, including the Australian government and media outlets, over its impact on publishers and news dissemination. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. The post Lessons for brands from the frontlines of social media manipulation appeared first on Newswhip.

Social Media 78

Social Media Brand Branding Media 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

PR in High Definition

MARCH 24, 2021

Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. The Airbnb brand is strong so getting people to the site is not an issue. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives.

Reputation 108

Reputation Brand Branding Marketing 108

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Government 195

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. There have been increasing calls for businesses to partner with governments on developing and implementing emerging technologies.

Government 88

Government Survey Technology Ethics 88

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 110

Data Company Publicity Government 110

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Does it excel in enterprise data security for the private sector or are government contracts the goal? For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. React to breaking news. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Melissa Agnes

MARCH 13, 2018

How to respond in a way that, not only instantly extinguishes the situation and its risk of further escalation, but actually builds brand equity and stakeholder trust. The book to help you build an INVINCIBLE brand. The post What Does Being Crisis Ready Have To Do With Brand Invincibility? Crisis Ready. By Melissa Agnes.

Crisis 179

Crisis Crisis Management Brand Branding 179

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Brand Branding Healthcare 88

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 105

Communications Brand Branding Policies 105

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet. Brand is often the only point of differentiation that’s left.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What are some examples of brands that were marketed through a private/public partnership?

Government 35

Government Agency Consumer Agriculture 35

Onclusive

OCTOBER 22, 2020

RepTrak continuously measures and monitors clients’ reputation, ESG (Environmental, Social, & Governance), and brand metrics against competitors and industry to uncover reputational opportunities and risks. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. Which leads into the next stat about generative AI and governance.

Report 182

Report Policies Survey Ethics 182