Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 210

Communications Measurement Tools Enterprise 210

Newsfile

JANUARY 30, 2024

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

Measurement 100

Measurement Advertising Advertising eBook 100

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 133

Crisis Brand Branding Crisis Management 133

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success?

Tools 100

Tools Strategy Content Marketing Measurement 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

How To 284

How To Instagram Mobile Video 284

Newsfile

JANUARY 24, 2024

Download the report! In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. A clear, concrete, measurable goal should be the start.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Flack's Revenge

MAY 12, 2016

Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online. So I got back in touch with Hannah and conducted the following email interview. We have a matchmaking algorithm that connects brands with the most relevant reporters.

B2C 120

B2C System Interviews Report 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable.

Pitching 98

Pitching Consumer How To Education 98

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content.

Facebook 100

Facebook Video Privacy Digital PR 100

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Increase Brand Awareness. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Download today. Ready to brainstorm your own top-of-funnel content ideas?

Examples 52

Examples eBook Infographics Analytics 52

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Download #prStack now.

eBook 120

eBook Google Tools Analytics 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Decide on the right blend of content for your brand. Measure your content downloads and views to see what types work best.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. Engagement can be a tricky stat to measure, as it can encompass a large number of actions. Audience Demographics. Media monitoring can also be helpful.

Report 74

Report Video Measurement Travel 74

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Management team interviews. >> Download the Marketing Performance Pack for a template scorecard spreadsheet. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. They’re also expected to build their own brands on social. Q: When it comes to clicks and shares, what metric are you measured on?

Mobile 120

Mobile Print Trends Twitter 120

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Last but certainly not least…measure! And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Determine brand voice: Next, you must determine the brand voice for your content. Sharing (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81