5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Launched in January 2016, the brand had one fundamental problem — low awareness. How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How much does public relations cost?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

SEO 136

SEO Measurement Television Google 136

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” ” But most PR agencies have become more sophisticated about goal-setting and measurement. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Critical Mention

MARCH 13, 2019

I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. Q: How do you manage your own personal brand? We measure the growth of my newsletter list as one way to determine if our strategy is working.

Interviews 65

Interviews B2B Measurement Blogging 65

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data. Paul Holmes has written about this issue.

Interviews 115

Interviews Agency Industry Measurement 115

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. Click here!

Measurement 120

Measurement Software Nonprofit Analytics 120

NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Yet buyers also use these materials to evaluate vendors.

Leadership 129

Leadership B2B Study Survey 129

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Polaris

AUGUST 19, 2014

We all understand intuitively what “kicking butt” represents for our particular brand or organization. And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients.

Measurement 100

Measurement Advertising Advertising eBook 100

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. Let’s talk about data. Paul Holmes has written about this issue.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? By Seedepth. Should you?

Measurement 50

Measurement Analytics Software Resources 50

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. PR generates influence. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you.

Analytics 215

Analytics Measurement Big Data Data 215

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. It is a reflection of your brand and your values. In addition to the said quantitative metrics, you should also ask your prospective PR partner about how they measure success qualitatively.

Agency 62

Agency Publicity Measurement Strategy 62

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. What’s your best tip for measuring PR? And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Risk management, compliance, legal counsel, brand marketing – all may have some ownership when it comes to corporate reputation. Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. One is a greater grasp of research. Reputation management is risk management.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 133

Crisis Brand Branding Crisis Management 133