Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

PR Fuel

MAY 19, 2022

If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that. It’s a way to earn media attention for your brand and gain better visibility in the market. How to End a Press Release. Let’s dive in right now.

How To 104

How To Writing Video Fashion 104

Shift Communications

FEBRUARY 18, 2020

Some campaigns are strictly for brand building; sales aren’t a consideration. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. I can’t tell you how many brand newsletters I come across that have a call-to-action like: “Sign up for the Bank A newsletter to get the latest financial news, advice, and company updates.”

How To 142

How To Content Marketing Banking Advertising 142

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? SCHEDULE A DEMO. Fortunately, there’s a solution. Share Tweet Share. Priscilla Osorio.

How To 90

How To Journalism Radio Newspapers 90

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. It’s also useful to find out which reporters write for your competitors but not for your brand. . Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. How video content can help drive leads. How video content can help drive leads.

Video 95

Video How To Education YouTube 95

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Communications Conversations

NOVEMBER 14, 2019

John Iwata, Page Leadership Chair says: “CCOs are furthest ahead with culture and brand and need growth ahead for commtech and use of digital and data.” They just need to figure out how to optimize and best work with what they have. I’ve sat in on demos. One of those areas is “CommTech.” Need change.

How To 74

How To Tools Construction Technology 74

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. Brand compliance across assets.

Content Marketing 40

Content Marketing Company System Marketing 40

NewsWhip

SEPTEMBER 11, 2019

If you don’t already have an idea of how your brand is normally talked about, how many articles are circulating about you in a given day, you’re already behind. . Determining a baseline engagement number for your brand in order to quell your team’s fears when an article starts to gain traction is paramount.

Crisis 87

Crisis How To Crisis Management Analysis 87

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 82

Writing How To Media Guidelines 82

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. So, being a pro at social media interviews can significantly increase your brand mentions. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

Sword and the Script

JANUARY 30, 2024

When brands act like the media, they focus on giving the audience what they need. A subscribed audience is the ultimate nurture stream One of the reasons people send too many emails is because they are trying to nurture a new contact to take action – sign up for a demo or engage with sales. Need an extra pair of hands?

Survey 117

Survey Marketing B2B Content Marketing 117

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. You can share the latest news from your brand and offer trend insights while connecting them with a spokesperson.

Conference 62

Conference Trade Shows Brand Branding 62

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. How to Know if You are Mentioned on Social Media.

Social Media 61

Social Media How To Media Radio 61

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 62

Social Media Video Viral Brand 62

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. SCHEDULE A DEMO. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . An “event preview” with news about the first American demo of an autonomous street sweeper.

Local 98

Local Newspapers Sports Video 98

Cision

SEPTEMBER 12, 2016

Nearly every social network enables hashtags and some brands are even trademarking hashtags. There is so much perceived utility around hashtags that perhaps we aren’t as critical about when, how and if we use them. But how do you gauge the benefit or lack thereof of hashtagging? Ultimately, hashtagging is a gray area.

How To 120

How To LinkedIn Instagram Twitter 120

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

MARCH 19, 2019

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Responsibilities. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better.

Sports 141

Sports Facebook Writing Brand 141

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. PS: you can recommend yourself too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Flack's Revenge

JUNE 1, 2017

How to stand apart? ” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. It gets down to creating and owning a category. According to Jennifer, “category kings” take 76% of the markets they compete in.

Enterprise 166

Enterprise Software Technology Marketing 166

Critical Mention

OCTOBER 1, 2018

Again, internationally recognized brands oftentimes don’t need to alter their logos, even if the colors are a bit offensive because they’ve already established credibility. SCHEDULE A DEMO. The post How to Get Logo Localization Right appeared first on Critical Mention - Media Monitoring. The colors.

Local 65

Local How To Internal International 65

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. And more and more high-end brands are getting into the mix.

Fashion 85

Fashion Sports Technology Apparel 85

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. SCHEDULE A DEMO. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. E.g., when we sit down with a tech startup we ask: Tell us about your core tech How/when was it developed? How to explain at a high level depends on what you have.

Technology 177

Technology Comparison Case Study Privacy 177

NewsWhip

APRIL 14, 2021

Today, with the launch of Top Communities Leaderboard , NewsWhip will instantly show you the subreddits with the most engagement and content relating to any topics, brands, hobbies, and cities you wish to research. Here’s how Top Communities Leaderboard can help you. Request a demo. See Top Communities Leaderboard in action.

Community 78

Community Reddit Trends Data 78