How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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How to Find and Work with Brand Evangelists


While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Where to Find ‘Em. All you have to do is find them.

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. How would you like the world to see you? Would you like to be thought of as an expert?

How to Establish Brand Identity: Top Tips From Jeff Barrett


When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Want to better connect with your audience?

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How to Recover From a Brand Crisis


Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover?

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How to Use Instagram to Tell Your Brand’s Story


Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips.

How to get traffic to your website and blog?


This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Today I want to focus. how to Social Media Marketing

How to Handle a Negative Tweet About Your Brand


If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. But what can you do to turn the negative comments into something positive? Pull back on your urge to spit poison her way.

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How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet.

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How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

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How to Apologize If Your Brand Messes Up


Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).

“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices

Ronn Torossian

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.

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How to Create a Keyword Library for Your Brand


Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. The additional data you record in your keyword library is up to you.

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How to Protect Your Brand in a PR Crisis


This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. But how can you know whether thought leadership is worth the time and effort involved? How senior decision makers view thought leadership.

How to Boost Your B2B Content With A Brand Journalist


A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Links to things discussed in this episode.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Finally, I include links to other stories I’ve seen on the topic. If they are, then there’s a pretty good chance you still need to be there too. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category.

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How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. We’ve all been there.

How to develop a content marketing program

PR Daily

Yet, with heightened focus (and more dollars spent) on content marketing these days, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs. How does content marketing fit into that plan?

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

How to Make Podcasting Work for Your Brand


So why haven’t you started a podcast for your brand yet? At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it.

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How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. Make consumers love your brand. Define your brand’s “type.” The same goes for a brand courting a customer.

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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How to Pitch Better Brand Stories


As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. .

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. One popular gauge of these data is a company's “ share of voice ”—or how your PR efforts stack up against competitors.

How to Create Your Own Killer Personal Brand in B2B

B2B PR Sense

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry? What Is Personal Branding?

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list.

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How to Measure Your Brand’s Success on Instagram


Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Did your contest require followers to tag a friend?

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape.


PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Include enough information to tell your story.

How to Strengthen Returns from Micro-Influencers


This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

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How to Turn Your Brand Crisis into PR Success with Ease


As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

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How to make personalization your brand’s competitive advantage

Agility PR Solutions

In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. The post How to make personalization your brand’s competitive advantage appeared first on Agility PR Solutions.

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Brands are losing faith in their crisis management plans—here’s how to restore it

Agility PR Solutions

In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and viability.

How to Brand Like Bernie Sanders


Here is how Sanders did it and what your brand can learn from it. Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. Stick to your message. Want to learn how social analytics helped the 2012 Obama campaign?

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