5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” PR measurement. PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Analytics 147

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Without that base of knowledge, differentiation is extremely difficult.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Objectives must be specific and measurable. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Measure and Improve. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Never be negative, critical or participate in brand shaming within a post. Be unique and creative to stand out. How can you make them care? But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.” “ #PR needs more balls.”

Conference 120

Conference Internal International Data 120

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Call to Action. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Get creative with compliance.

Financial 83

Financial Industry Report Insurance 83

Shift Communications

DECEMBER 22, 2014

In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Close to 3,800 brands have used the calculator since its inception. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Decide on the format.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 114

Study Survey Infographics B2B 114

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MAY 20, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Give our services a try. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel: Content to build awareness. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? By identifying and understanding these expectations, brands can better manage consumer expectations, communicate messages that resonate with their target audience and meet consumer needs. Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What can you recommend for creative tools and resources? What tools do you use to manage content for an organization or your personal brand? On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Sometimes, we just need a little inspiration to prove measurable success. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43