Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

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Report Media Journalism Privacy 122

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

MAY 10, 2023

An extension of the 5W brand, which was named after the five W’s of journalism: who, what, when, where and why, HOW strategically applies those continued principles of communication to the digital experience. ” Learn more about HOW at howagency.co and follow us on Instagram , Twitter and TikTok.

Agency 88

Agency B2C B2B Journalism 88

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What questions does the reporter have for your brand? We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign. Billionaire Astronauts.

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Facebook Crisis Employee Government 310

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

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Conference Marketing Case Study Measurement 329

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours.

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Crisis Communications Crisis Communications Employee 325

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. She holds a Bachelor of Arts in journalism from the Ohio State University. PRSA is an amazing legacy brand.

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Energy Journalism Leadership Meeting 179

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. 5 reasons to embrace data-driven PR.

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Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

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Trends Storytelling Corporate Leadership 185

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. A few that take this to the other extreme in the hopes of capturing branded search traffic. Even we can admit – Twix are delicious.’”.

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Marketing B2B Construction Consumer 92

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. You’re going to see where [brands] look more to earned media.

Media 230

Media Measurement Advertising Advertising 230

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Bell holds a degree in journalism from the University of Missouri School of Journalism.

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Data How To Storytelling Analytics 144

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 95

Strategy Publicity Media Video 95

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 102

Media Radio Print Newspapers 102

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s no doubt the way we consume stories has changed. Who saw it? How much time did they spend on the story?

Storytelling 0

Storytelling Data Communications Technology 0

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

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Google Facebook Wikipedia Engineering 225

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Don’t let the name fool you.

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Advertising Advertising Social Media Instagram 321

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. But the hurdle is high, to be considered news by major media, typically requiring scale or name recognition and mainstream appeal: the largest deals, best-known brands, or truly breakthrough new products. Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Host Michael Barbaro and fellow journalists dive into a handful of the week’s biggest headlines.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Illustration credit: topper ].

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. That is when one site links to your site – and doesn’t mention your brand by name.

Media 105

Media SEO Analytics Analysis 105

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

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Pitching Crisis Consumer Storytelling 211

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202