Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . Trends and popularity.

Data 115

Data Google Trends Survey 115

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Marketing 150

Marketing Analytics Data Consumer 150

5W PR

SEPTEMBER 14, 2020

Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign. This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information.

Local 88

Local Marketing SEO Mobile 88

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Finding websites and publications and then identifying journalists can be time-consuming. I click New Sequence to create something brand new for my project. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Agency Consumer Film 59

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand?

Measurement 78

Measurement Publicity Television Analytics 78

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Agency Consumer Film 52

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Now the consumer has a voice and online reviews are the norm.

Reputation 100

Reputation System Employee Airlines 100

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO 71

SEO Film Reddit Video 71

5W PR

NOVEMBER 23, 2020

The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. Once considered a nice to have service, BORIS is now essential for many brands. A thorough and well-planned digital and omnichannel strategy is needed for brands to thrive in today’s environment.

Retail 88

Retail Mobile Study Web 88

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. The authors of The Challenger Customer reveal brand new CEB, Inc.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

JUNE 18, 2020

Using these types of strategies have significant benefits to any business, including better brand awareness, an increase in loyal customers and online sales. For any business to have an effective e-commerce strategy means that they are using both online and offline marketing tactics. Integrate Social Media Platforms. Personalize.

Strategy 97

Strategy Social Media Facebook Instagram 97

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. 4) We don’t need PR, because the automakers base their purchase decisions solely on price. 5) We don’t need PR, it’s too expensive. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 69

Automotive Technology Engineering Trade Shows 69

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. These events, if not managed properly, might have a detrimental impact on the company’s brand. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I haven’t seen any compelling study or data to tell me one way or another, but the evidence in favor of avoiding these kinds of sites is mounting.

Blogging 62

Blogging Google SEO Writing 62

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. Based on the data, fake personalization actually generates a -1.3%

Data 120

Data SEO Groups Pitching 120

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Many mobile brand experiences are lagging far behind. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. One big opportunity with written content that many B2B brands overlook is strategic internal linking.

B2B 88

B2B Trends Publicity Leadership 88