Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 68

Marketing Content Marketing Sports B2C 68

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? And more content is being posted every day.

B2C 157

B2C Study Exercises Sports 157

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Make your content identifiable by sticking to one or two font types for all your content. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly. Missed Opportunities to Expand your Content Opportunities.

Media 80

Media Analysis Radio Sports 80

Cision

JUNE 2, 2016

Are your brand’s messages getting ignored? She recommends brands focus on the quality of their content, not the quantity. What do see as the biggest PR challenges brands face today? All these messages and messaging platforms can do a disservice to brands that choose to say too much, too often, in too many places.

Insurance 120

Insurance Insurance Writing Sports 120

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Then, you can boost brand exposure and reach new customers.

Small Business 64

Small Business How To Writing Conference 64

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? Be a student of the craft.

Reputation 120

Reputation Newspapers Sports Travel 120

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103

SEO Automotive YouTube Video 103

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. SEO plays a big part in today’s digital media marketing. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Another would be to simply thank current clients for their commitment to your brand. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. ” What are Your Favorite PR Trends? ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. There was supposed to be an earth-shattering kaboom!

Twitter 60

Twitter Social Media Big Data Sports 60

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. Content is the coin of our information economy. People were on the move. They owned cars. They took vacations.

Radio 40

Radio Mobile Media Sports 40

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. To the brand''s credit, its newsroom is well-organized and uses visuals to help tell stories. It offers visitors a feature story and related content, including video and photo content -- all armed with sharing tools.

Engineering 72

Engineering Pinterest Banking Video 72

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 24, 2019

Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Augmenting reality to create interactive brand experiences. Marketers have a ton of data on their hands. Predicting trends and analyzing sentiment.

Marketing 59

Marketing Data Technology Analytics 59

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81